Strategic Marketing IV - (B4)

About the Role

Key Responsibilities

• Responsible for assessing existing and potential markets of complex scope.
• Demonstrates comprehensive understanding of technical and business environments.
• Participates in the development and articulation of strategies to meet business objectives.
• Integrates complex products into a coherent portfolio of products focused on a market.
• Manages the portfolio like a "product" (business plan, positioning, buying process, market requirements and marketing plan).
• Analyzes market data to identify trends/opportunities, develops strategic direction from market information and creates compelling market analysis presentation.
• Drives the needs within targeted markets and analyzes the market segmentations.
• Recommends which segment(s) to actively pursue.
• Drives the growth process.
• Partners with management team and other marketing functions (e.g., product marketing, product management, MarCom) to ensure that overall marketing function is effectively meeting the organization's strategic goals.
• Oversees creation of complex product strategies that integrate well with AMAT products.
• Supports the vision and key phases on deliverables for complex products.
• Responsible for portfolio of products.

Requirements

• Demonstrates depth and/or breadth of expertise in own specialized discipline or field.
• Interprets internal/external business challenges and recommends best practices to improve products, processes or services.
• May lead functional teams or projects with moderate resource requirements, risk, and/or complexity.
• Leads others to solve complex problems; uses sophisticated analytical thought to exercise judgment and identify innovative solutions.
• Impacts the achievement of customer, operational, project or service objectives; work is guided by functional policies.
• Communicates difficult concepts and negotiates with others to adopt a different point of view.
• Travel up to 25%.
• Relocation eligible.

Qualifications

• Relevant experience in market assessment, product management, or related fields.
• Experience with complex product portfolios and strategic planning.
• Ability to analyze market data and develop strategic directions.

Benefits & Perks

• A comprehensive benefits package.
• Participation in a bonus and a stock award program, as applicable.
• Supportive work culture that encourages learning, development, and growth.