Strategic Sales Account Manager - Kroger (Cincinnati, OH)

About the Role

Key Responsibilities

• Develop and execute annual sales and promotional plans, including ad, displays, and merchandising strategies, to drive volume and revenue growth within Kroger.
• Own and plan the annual promotional calendar to drive successful revenue growth and trade efficiency.
• Manage the largest portfolio of snacks business within Kroger across key brands at General Mills.
• Build and maintain strong relationships with the Kroger customer team and category managers, engaging with them regularly to identify opportunities and drive execution.
• Work closely with two dedicated associates and collaborate with internal teams (including centralized planning, category management, insights, and e-commerce) to achieve volume, revenue, and share objectives.
• Develop comprehensive promotional plans, effectively sell them to Kroger, and ensure flawless execution in-store.
• Drive the merchandising plan in close coordination with GMI Sales and Marketing teams, Kroger customer team, and Kroger category manager.
• Gain new product acceptance and merchandising levels in alignment with selling goals.
• Utilize data and analytics to understand market trends, identify opportunities, and optimize promotional strategies.
• Retrieve and analyze syndicated customer and consumer data to understand category and industry trends.
• Leverage category management principles to influence share of shelving and display.
• Develop and advance omni-channel strategies to unlock additional e-commerce growth with Kroger.

Requirements

• 5+ years of relevant experience in sales, account management, trade funding, category management, or related fields.
• 3+ years of experience selling into retail customers, with Kroger experience preferred.
• Proven ability to develop and execute strategic plans that drive business results.
• Desire to take on a leadership role, influencing peers and associates.
• Ability to effectively train and develop a team, fostering a collaborative environment.
• Willingness to think outside the box and develop innovative solutions to business challenges.
• Strong project management skills with the ability to manage multiple priorities effectively.
• Excellent communication and presentation skills for internal and external stakeholders.
• Knowledge of data systems such as 84.51, IRI, Market 6, etc.
• Strong analytical skills with the ability to interpret data, develop insights, and make recommendations.
• Bachelor's Degree.

Nice to Have

• Experience with omni-channel and e-commerce growth strategies.

Qualifications

• Bachelor's Degree.

Benefits & Perks

• Relocation assistance.
• Competitive salary range of $108,900 to $163,500 annually.
• Comprehensive Total Rewards package including health benefits, retirement, financial wellbeing, time off programs, wellbeing support, and perks.
• Participation in an annual incentive program (eligibility and amount depend on performance).