Strategist, Audience Segmentation & Insights

General Motors

Full Time

Mid Level

53k-53k

2 days ago

Job Description

About the Role

This role is based remotely but if you live within a 50-mile radius of an office [Atlanta, Austin, Detroit, Warren, Milford or Mountain View], you are expected to report to that location three times a week, at minimum. The Role involves being a highly analytical and technically skilled Audience Segmentation & Insights Strategist to join General Motors' Marketing team, focusing on audience analysis and insights to support marketing strategies.

Key Responsibilities

Utilize analytical skills to develop audience segmentation strategies.
Generate insights from market research data to inform marketing decisions.
Collaborate with marketing teams to implement segmentation and insights initiatives.

Requirements

Strong analytical and technical skills relevant to audience segmentation and market research.
Ability to work remotely with reporting requirements to specific office locations within a 50-mile radius.
Experience or background in market research or marketing analysis.

Qualifications

Experience in market research analysis or marketing strategy.
Educational background with a Bachelor's Degree (70.83%), Master's Degree (20.83%), or Post-Baccalaureate Certificate (4.17%).

Working at General Motors

General Motors is an equal opportunity employer committed to diversity and inclusion. They provide auxiliary aids and services for those with disabilities and support a flexible, inclusive work environment.

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