Strategist, Marketing & Strategy

About the Role

Key Responsibilities

• Work collaboratively as part of a client service team to deliver strategic marketing and communications programs, with a focus on organic social media.
• Conduct social listening and contribute to daily and weekly summaries of relevant online conversation trends, themes, and opportunities.
• Advise on platform-specific best practices to optimize content performance and audience reach.
• Pitch organic social media content ideas that reflect insights from listening, current events, or campaign objectives.
• Draft and edit organic social content across social channels (LinkedIn, Instagram, Facebook, X, and others)—tailored to specific audiences, voices, and goals.
• Monitor social content performance and contribute to reporting and analytics on a regular cadence, post-campaign wrap-ups, and in response to ad hoc client requests.
• Support project management across multi-workstream programs, including content timelines, coordination with internal and client teams, and using project management software like Asana.
• Contribute to research and synthesis activities as needed, including landscape reviews or channel audits that inform communications planning.
• Generate long-form thought leadership content.
• Perform additional responsibilities as client and business needs evolve.

Requirements

• Minimum 2+ years agency, or client marketing experience, with an emphasis on communications, content development (including writing content for social channels), and reporting and insights.
• Strong writing skills and content production experience across short- and long-form formats—able to craft clear, engaging, and strategic copy for social media (including LinkedIn) and other communications channels.
• Experience monitoring and analyzing digital conversations (social listening) to inform messaging, strategy, and content planning.
• Ability to synthesize insights from multiple data sources (e.g., social analytics, audience research, topic documents, platform trends) into clear takeaways and recommendations.
• Knowledge of multichannel marketing (particularly social), and understanding what makes each channel unique and how to engage audiences in each platform.
• Comfort receiving input from multiple collaborators and iterating on content drafts and strategy memos.
• Excellent verbal and written communication skills, including competency with PowerPoint or slide tools for presenting ideas.
• Comfortable working in a fast-paced environment and able to stay organized while juggling multiple tasks.

Nice to Have

• Experience creating or managing content calendars for organic social media.
• Familiarity with social media platforms, their audiences, and their evolving best practices.
• Ability to develop or track content performance using KPIs, native analytics tools, and dashboards.
• Foundational understanding of brand voice and messaging frameworks.
• Exposure to program or campaign strategy and implementation.
• Ability to organize qualitative and quantitative findings into clear summaries and visual formats.
• Knowledge of media, advocacy, or cause-based communications landscapes.
• Interest in social impact work and excited to learn about topics like global health and climate.

Qualifications

• Not explicitly specified beyond experience and skills, but implied: relevant marketing or communications background, proficiency in social media and content development tools.

Benefits & Perks

• Competitive compensation package based on experience including medical, dental, vision, and life insurance.
• Formative also contributes a percentage of your salary to a 401K account that is 100% vested.