Strategy Operations and Planning Manager, SMB Advertising Strategy Operations and Planning Manager, SMB Advertising

About the Role

Key Responsibilities

• Deeply understand the e-commerce advertising clients' industries and products.
• Develop methodologies, establish industry solutions, and integrate them into products.
• Formulate industry strategies and identify growth opportunities to take responsibility for overall industry revenue.
• Conduct regular industry-specific research to gain insights into industry development trends.
• Improve category diversity and develop category merchandise strategies for marketing events.
• Promote industry operation strategies and methodologies.
• Guide client development strategies, industry approaches, and marketing campaign implementation.

Requirements

• Bachelor's degree or above with 3+ years of experience in digital operations.
• Excellent integrated marketing and project management skills.
• Working knowledge of the apparel and accessories industry; industry relevant operations experience preferred.
• Strong communication and organizational coordination abilities.
• Self-motivated, passionate about thinking, learning, and research, with independent judgment capabilities.
• Sharp data sensitivity with strong mining and insight abilities.
• Proficient in data analysis tools such as Thinkcell/Excel.

Nice to Have

• Skilled in using data insights to inform communication strategies and measure their effectiveness.
• Strong entrepreneurial spirit capable of developing and leading new initiatives from the ground up.
• Experience in the apparel and accessories industry.
• Proficient in English and Mandarin listening, speaking, reading, and writing.

Qualifications

• Bachelor's degree or higher.
• 3+ years of experience in digital operations.

Benefits & Perks

• Employee well-being supported via hybrid work.
• Short-term counseling through EAP and a premium subscription to Headspace.
• Diversity and inclusion initiatives including 9 employee resource groups globally, including WOMEN ERG.
• Comprehensive parental leave policy.
• Fertility treatment coverage through healthcare providers with a $20,000 lifetime maximum.