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Strategy Operations and Planning Manager, SMB Advertising Strategy Operations and Planning Manager, SMB Advertising

Tiktok

San Jose, CA
Full Time
Mid Level
128k-290k
4 days ago

Job Description

About the Role

The Strategy Operations and Planning Manager for SMB Advertising at TikTok is responsible for understanding e-commerce advertising clients' industries and products, developing methodologies, establishing industry solutions, and integrating these solutions into products. The role involves formulating industry strategies, identifying growth opportunities, and overseeing overall industry revenue. The position requires conducting industry-specific research, improving category diversity, and developing category merchandise strategies for marketing events. The role also includes promoting industry operation strategies and guiding client development strategies, industry approaches, and marketing campaign implementation.

Key Responsibilities

  • Deeply understand the e-commerce advertising clients' industries and products.
  • Develop methodologies, establish industry solutions, and build industry solutions into product.
  • Formulate industry strategies, identify growth opportunities, and take responsibility for overall industry revenue.
  • Conduct regular industry-specific research, improve category diversity, and develop category merchandise strategies for marketing events.
  • Promote industry operation strategy and methodologies, guide client development strategies, industry approaches, and marketing campaign implementation.

Requirements

  • Bachelor's degree or above with 3+ years of experience in digital operations.
  • Excellent integrated marketing and project management skills.
  • Working knowledge of apparel and accessories industry, industry relevant operations experience preferred.
  • Strong communication and organizational coordination abilities.
  • Self-motivated, passionate about thinking, learning, and research, with independent thinking and judgment capabilities.
  • Sharp data sensitivity with strong mining and insight abilities, proficient in data analysis tools such as Thinkcell/Excel.

Nice to Have

  • Skilled in using data insights to inform communication strategies and measure their effectiveness.
  • Strong entrepreneurial spirit capable of developing and leading new initiatives from the ground up.
  • Experience in the apparel and accessories industry.
  • Proficient in English and Mandarin listening, speaking, reading, and writing.

Qualifications

  • Bachelor's degree or higher.
  • 3+ years of experience in digital operations.

Benefits & Perks

  • Annual base salary range of $128,000 - $290,160, with potential bonuses, incentives, and stock units.
  • Employees have day one access to medical, dental, and vision insurance.
  • 401(k) savings plan with company match.
  • Paid parental leave, short-term and long-term disability coverage, life insurance, and wellbeing benefits.
  • 10 paid holidays, 10 paid sick days, and 17 days of Paid Personal Time (prorated upon hire).
  • Flexible benefits that may vary depending on employment nature and location.

Working at Tiktok

TikTok emphasizes diversity and employee well-being, supporting hybrid work arrangements, offering short-term counseling through EAP, and providing a premium Headspace subscription. The company has a strong focus on gender diversity, with employee resource groups including WOMEN ERG, and offers comprehensive parental leave and fertility treatment benefits. Ratings from employees highlight high job satisfaction and supportive management.

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Job Details

Posted AtSep 4, 2025
Job CategoryGrowth Marketing
Salary128k-290k
Job TypeFull Time
Work ModeHybrid
ExperienceMid Level

Job Skills

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About Tiktok

Website

tiktok.com

Location

San Jose, CA

Industry

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

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