Streaming Content Executive Producer

Nexstar Media Group

Tampa, FL

Full Time

Senior

4 days ago

Job Description

About the Role

The Parker Street Streaming Content Executive Producer is a strategic and creative role responsible for producing high-quality streaming content that drives client engagement, supports sales initiatives, and contributes to integrated marketing campaigns. This position blends media production expertise with marketing strategy to deliver compelling digital experiences that elevate brand visibility and generate measurable results. Parker Street is a division of WFLA-TV and Nexstar Media Group Inc., a full-service creative and marketing agency in Tampa Bay that delivers custom content, smart design, and data-driven strategies with attribution at the core.

Key Responsibilities

Partner with clients to understand their brand, audience, and objectives, translating insights into streaming content that aligns with marketing and sales goals.
Develop and execute a content strategy that supports marketing campaigns, enhances brand storytelling, and drives lead generation.
Collaborate with marketing teams to conceptualize and execute integrated campaigns that leverage streaming content as a central component.
Lead the full production cycle—concept development, scripting, filming, editing, and post-production—ensuring content is optimized for digital platforms and audience engagement.
Maintain high production standards and ensure all content communicates the client's message clearly and effectively, reinforcing brand identity and marketing objectives.
Manage the distribution of streaming content across platforms (e.g., YouTube, LinkedIn, company websites), and work with marketing teams to promote content through paid media, email campaigns, and social channels.
Monitor content performance using analytics tools, generate reports, and apply insights to improve future content and marketing ROI.
Stay current with streaming and digital marketing trends, experimenting with new formats (e.g., live streams, interactive video) to enhance audience engagement and brand relevance.

Requirements

Bachelor's degree in media production, Communications, Marketing, or a related field.
Proven experience in video production, streaming, and client-facing roles, ideally within a marketing or agency environment.
Strong storytelling and creative direction skills.
Proficiency in video editing software (e.g., Adobe Premiere Pro).
Excellent communication and collaboration skills.
Understanding of sales and marketing funnels.
Ability to translate marketing goals into compelling visual content.
Strong organizational skills, attention to detail, and the ability to work cross-functionally with marketing, sales, and creative teams.

Nice to Have

Experience with live streaming and interactive video formats.
Familiarity with SEO, content marketing, and digital advertising strategies.
Understanding of copyright, licensing, and privacy laws related to media production.
Experience using analytics platforms (e.g., Google Analytics, YouTube Studio).

Qualifications

Bachelor's degree in media production, Communications, Marketing, or a related field.

Working at Nexstar Media Group

At Parker Street, we simplify digital marketing and make every campaign accountable. We deliver custom content, smart design, and data-driven strategies with attribution at the core—so you know exactly what drives results. Our work spans B2B and B2C campaigns, from branded content and social media strategy to virtual production and lead generation. Whether launching a new initiative, rethinking your brand, or connecting with customers in fresh ways, Parker Street helps you cut through the noise and achieve measurable growth.

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