Student Marketing Director

About the Role

Key Responsibilities

• Adapt social media strategies to enhance brand awareness and drive traffic in-store and online on various platforms (Facebook, TikTok, Instagram, Snapchat, Twitter/X, YouTube, LinkedIn, etc.).
• Execute on guidance provided by the Senior Social Media Manager.
• Create regular, original, on-brand content for social media, including copy/storytelling, video, live streams, and photography.
• Manage time and projects by utilizing a team content calendar and submitting content for approval at least 1 week in advance.
• Grow social media audiences on all platforms with the use of promotions, contests, partnerships, and other effective tactics.
• Analyze performance metrics and trends on a weekly basis to refine content creation for optimal outcomes.
• Collaborate with other Student Marketing Directors, influencers, athletes, and administrators through social media content to establish meaningful connections and drive traffic to the store.
• Meet regularly with the Senior Social Media Manager on campaigns, social media best practices, etc.
• Respond to customer service inquiries on social media and through the website.
• Engage university administrators to support and drive traffic to the Campus Store.
• Develop a local marketing calendar and execution plan that includes key campus events (sports, graduation, etc.) in addition to creating excitement for non-key event weeks.
• Track marketing tactics and execution for campaigns, store events, and local initiatives.
• Act as the liaison between the store and the in-house creative/production team to develop desired marketing collateral to support local marketing efforts.
• Develop relationships with school contacts, including marketing, admissions, alumni, athletics, etc., to engage support for sharing of local initiatives to drive sales.
• Discuss local strategy with OTC marketing partners for execution of strategy.
• Meet regularly with the Campus Store Director/Manager on the local marketing calendar.
• Generate and activate in-store events and manage marketing operations to increase foot traffic during non-event times, including NIL opportunities, scavenger hunts, etc.
• Support national marketing initiatives at the store level.
• Maintain in-store signage, online image maintenance, and EDU compliance.
• Perform other duties as assigned.

Requirements

• Applicants must be enrolled as students at the university where this position is being offered.
• Applicants must be in their sophomore or junior year.
• Able to work 20 hours a week.
• Creative thinker with a keen eye for engaging content.
• Ability to thrive in a fast-paced, dynamic, and entrepreneurial environment.
• Up-to-date knowledge of social media trends, algorithms, and best practices.
• Self-starter who takes the initiative.
• Excellent verbal and written communication skills.
• Excellent organizational skills and attention to detail.
• Ability to build and present reports evaluating performance and tracking results.
• Ability to manage and work within an assigned local budget.
• Proficient in Microsoft Office Suite.
• Background in Canva Pro and CapCut Pro is a plus.
• Availability to work some evenings and weekends for events and projects.
• Physical ability to sit, stand, walk, lift, carry, push, and pull, and handle objects such as computer hardware and office supplies.

Nice to Have

• Background in Canva Pro and CapCut Pro.

Qualifications

• Enrollment as a student at the university where the position is offered.
• Status as a sophomore or junior.

Benefits & Perks

• In-store content creation with optional remote work opportunities during school breaks (spring and summer).