Summer Associate Internship (Social Media Strategist - Influencer) Summer Associate Internship (Social Media Strategist - Influencer)

About the Role

Key Responsibilities

• Support the implementation and ongoing maintenance of a multi-year strategic plan to maximize Navy Federal's brand awareness on social media platforms, focusing on influencer marketing.
• Help identify opportunities for influencer marketing support and ideate on relevant trends and content formats to leverage.
• Write campaign intakes for influencer agencies to convert into creator briefs and facilitate compliance approval.
• Assist in the vetting and selection of influencers for ongoing and seasonal initiatives.
• Review influencer concepts, scripts, and video drafts for brand safety, authenticity, and platform relevance.
• Aid in executing paid social support for creator posts with the media agency.
• Evaluate organic and paid performance to identify successful creators and tactics for future activations.
• Partner with Marketing & Communications stakeholders to ensure campaign alignment with business objectives and other digital channels.
• Provide ad hoc support to the Social Media team, owning small projects and assisting strategists with larger initiatives.
• Monitor industry trends, market conditions, and competitor activities to identify emerging opportunities or challenges.
• Perform other duties as assigned.

Requirements

• Currently pursuing an undergraduate or graduate degree in Marketing, Advertising, Communications, Public Relations, Business, or a related field.
• Working knowledge of social media platforms, review sites, and emerging media.
• Understanding of social media best practices and execution.
• Awareness of influencer marketing landscape and current trends.
• Interest in social media, influencer marketing, and the financial services industry.
• Excellent organizational and project management abilities.
• Strong interpersonal, verbal, and written communication skills.
• Effective research, analytical, and problem-solving skills.
• Ability to exercise initiative and good judgment.
• Ability to adapt to new technologies.
• Ability to provide exceptional customer service.
• Proficiency in word processing and spreadsheet software.
• Effective prioritization and time management skills.
• Ability to work independently and in a team environment.

Nice to Have

• Experience with social media campaign management tools.
• Previous internship or work experience in social media or digital marketing.
• Knowledge of financial services industry.

Qualifications

• Pursuing a degree from an accredited college or university with an anticipated graduation date of December 2026 or later.

Benefits & Perks

• Professional development and training opportunities.
• Generous vacation, paid maternity/paternity leave, retirement plans, tuition reimbursement, discounts, and more.
• A culture passionate about the mission, with a supportive environment and competitive pay.