SUN DAY RED - Program Manager Digital Marketing

About the Role

Key Responsibilities

• Develop and execute comprehensive digital marketing program strategies across all channels, managing monthly budgets ranging from mid-6 figures to low-7 figures ($500K-$1M+).
• Lead strategic planning and roadmap development for digital marketing initiatives, ensuring alignment with overall business objectives and brand goals.
• Oversee portfolio management of all digital marketing channels including paid search, paid social, affiliate marketing, SEO, display, video, shopping, and emerging platforms (Reddit, MNTN, TikTok, etc.).
• Manage and optimize large-scale digital marketing budgets across multiple channels and campaigns, leading budget allocation strategies, forecasting, and performance optimization to maximize ROI and ROAS efficiency.
• Manage relationships with external agencies and vendor partners, ensuring deliverables meet brand standards and performance expectations.
• Facilitate cross-functional collaboration with internal teams including creative, e-commerce, product, and brand marketing.
• Establish comprehensive measurement frameworks and reporting structures for all digital marketing activities.
• Lead data analysis and insights generation to drive strategic decision making and campaign optimization.
• Present reporting on program performance, budget utilization, and strategic recommendations.
• Monitor and evaluate emerging digital marketing platforms, technologies, and industry trends.
• Lead pilot programs and testing initiatives for new channels and marketing technologies.
• Adapt strategies based on algorithm changes, platform updates, and evolving consumer behaviors.
• Drive innovation through identification and implementation of new digital marketing channels and technologies.

Requirements

• Exceptional strategic thinking and program management capabilities with proven ability to manage complex, multi-channel digital marketing programs.
• Strong leadership and collaboration experience, including coordinating with internal teams and external agency relationships.
• Advanced analytical and problem-solving skills with ability to synthesize complex data into actionable insights.
• Excellent communication and presentation skills, with ability to influence stakeholders at all organizational levels.
• Proven track record managing digital marketing budgets of $500K-$1M+ monthly.
• Expert-level knowledge in major digital marketing platforms: Google Ads, Meta Business Manager, Microsoft Ads, programmatic display platforms.
• Experience with marketing automation platforms and CRM systems preferred.
• International or multi-market digital marketing experience preferred.
• Advanced experience with affiliate marketing platforms (Impact, etc.).
• Proficiency in SEO tools and strategies, analytics platforms (GA4), and emerging platforms (Reddit Ads, MNTN, TikTok Ads).
• Strong understanding of marketing attribution, conversion tracking, and measurement methodologies.
• Deep understanding of digital marketing ecosystem, including emerging trends and technologies.
• Experience in premium lifestyle, sports, fashion, or apparel industries preferred.
• Experience with and understanding of incrementality testing and attribution.
• Strong financial acumen with experience managing large marketing budgets and P&L responsibility.
• Ability to thrive in fast-paced, high-growth environments with changing priorities.
• Strong cross-functional collaboration skills with ability to influence without direct authority.
• Experience managing complex stakeholder relationships and driving consensus across diverse teams.
• Proficient in Microsoft Suite, Google Workspace, project management tools, and presentation software.
• Bachelor's degree in Marketing, Business, Communications, or related field.

Nice to Have

• Experience with marketing automation platforms and CRM systems.
• International or multi-market digital marketing experience.
• Experience in premium lifestyle, sports, fashion, or apparel industries.
• Experience with and understanding of incrementality testing and attribution.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 7+ years of progressive digital marketing experience and multi-channel campaign management experience.
• Demonstrated success in scaling digital marketing programs and driving measurable business growth.

Benefits & Perks

• Expected annual base pay range of $100,000 - $110,000.
• Additional benefits such as health & wellness, performance bonuses, product discounts, holidays, paid time off.
• Work environment includes normal office conditions with extensive computer usage and occasional travel.