Supervisor, Programmatic

About the Role

Key Responsibilities

• Oversee the development of Programmatic strategies and analysis for assigned clients
• Work closely with the team to ensure campaigns are meeting or exceeding delivery and performance goals
• In partnership with team lead, spearhead innovative Display, Video, Connected TV, and Audio media proposals which achieve client objectives and drive campaign performance
• Lead client strategy and reporting calls
• Build, maintain and grow client, Programmatic vendor, and partner agency relationships
• Manage workflow of junior team members to ensure client deliverables meet deadlines
• Develop a deep understanding of the pharmaceutical market and how Programmatic plays a role in achieving brand goals
• Work with department leads to build out, improve, and evolve Programmatic processes, capabilities and deliverables
• Analyze data in order to make optimization recommendations to be implemented by junior team members
• Work closely with partner agencies to align on strategy and optimizations
• Mentor and teach junior team members best practices to Programmatic media buying
• Manage campaign pacing and optimization using DSPs such as Trade Desk, PulsePoint, AdMission, and others
• Analyze performance data and implement optimizations to increase ROI of campaigns
• Partner with analytics and media teams to develop KPIs and measurement plans
• Stay abreast of new Programmatic platforms, trends and best practices through research and industry events
• Contribute to thought leadership pieces addressing updates impacting CMI and clients
• Identify opportunities for Programmatic, Media, Ad Ops, SEM, SEO and Social Media integration and collaboration
• Drive improvements to CMI's technology stack and operational effectiveness of the Programmatic team
• Lead development and onboarding for new hires and direct reports

Requirements

• 4+ years experience managing Programmatic campaigns with a Demand Side Platform or equivalent experience with a Supply-Side Platform
• Strong digital media background and project management skills
• Trade Desk, DV360, or other DSP certification a plus
• Video, Connected TV, or Audio experience a plus
• Outstanding analytical and problem-solving skills
• Strong written, verbal, and presentation skills
• Solid knowledge of Programmatic buying platforms such as the Trade Desk, Google DV360, or others
• Experience in the healthcare vertical a plus
• Bachelor's degree or equivalent, preferably in marketing, business or any quantitative or analytical related fields
• Strong quantitative analysis skills
• Strong presentation, coaching / mentoring, and communication skills
• Ability to make recommendations based on statistically significant data sets
• Utilizes industry knowledge and experience
• Strong business and leadership skills
• Passion for working in a fast-growing healthcare media agency

Nice to Have

• Trade Desk, DV360, or other DSP certification
• Video, Connected TV, or Audio experience
• Experience in the healthcare vertical

Qualifications

• Bachelor's degree or equivalent, preferably in marketing, business or any quantitative or analytical related fields

Benefits & Perks

• Competitive benefits package
• Base salary range from $70,000 to $140,000
• Additional details available at https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us