Supervisor, Web Content - San Diego

Scripps Health

San Diego, CA

Full Time

Mid Level

89k-130k

26 days ago

Job Description

About the Role

Supervisor, Web Content - San Diego supports Scripps Health's digital platforms by leading web content development, management, and optimization. The role involves supervising a team of Web Content Specialists to ensure high-quality, engaging, and discoverable content that aligns with best-in-class digital standards, with a focus on healthcare industry expertise and technical SEO practices.

Key Responsibilities

Ensure that every page on our site is discoverable, conversion-friendly, and aligned with best-in-class digital standards.
Lead the development, management, and optimization of web content across Scripps Health's digital platforms.
Supervise a team of Web Content Specialists, ensuring the creation and maintenance of high-quality, engaging, and informative content.
Apply advanced technical SEO and AIO practices, including schema markup, site architecture, crawlability, and page performance optimization.
Lead conversion rate optimization (CRO) testing, from hypothesis design to execution and analysis.
Partner with design and development teams to enhance UX/UI for clarity, accessibility, and improved user journeys.
Translate SEO and CRO insights into actionable recommendations that inform both content creation and technical implementation.

Requirements

Bachelor's degree in Marketing, Communications, Journalism, Health Sciences, or a related field.
3-5 years of experience in web content management, preferably in the healthcare industry, including supervisory experience.
Strong understanding of SEO principles and best practices.
Experience utilizing data analytics and performance metrics to guide content strategy.
Excellent writing, editing, and proofreading skills, especially for health-related content.
Proficiency with content management systems (CMS) and web analytics tools (e.g., Google Analytics).
Strong understanding of Google's AI-driven search summaries and their impact on content strategy.

Nice to Have

Strong analytical skills including the understanding of SEO principles and best practices.
Utilize data analytics and performance metrics to inform and guide content strategy, ensuring high engagement and optimization across all web platforms.
Strong understanding of Google's AI driven search summaries and its impact on content strategy.

Qualifications

Bachelor's degree in Marketing, Communications, Journalism, Health Sciences, or a related field.
3-5 years of experience in web content management, preferably in the healthcare industry, including supervisory experience.

Benefits & Perks

Comprehensive benefits that cover health & wellness, career development, and retirement options.

Working at Scripps Health

At Scripps Health, you will experience the pride, support and respect of an organization that has been repeatedly recognized as one of the nation's Top 100 Places to Work. You'll be surrounded by people committed to making a difference in the lives of their patients and their teammates. The organization values change, growth, and creating a supportive learning environment.

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