SVP, Chief Marketing Officer

About the Role

Key Responsibilities

• Define, monitor, and report on key marketing performance metrics, ensuring alignment with overall business objectives.
• Implement robust analytical frameworks to measure campaign effectiveness, ROI, and customer lifetime value.
• Utilize data-driven insights to optimize marketing spend, refine strategies, and identify new growth opportunities.
• Develop and execute comprehensive go-to-market strategies for new products, services, and market expansions.
• Collaborate closely with product development, sales, and other cross-functional teams to ensure seamless launches and market adoption.
• Champion and evolve Astound's brand identity, voice, and messaging across all touchpoints.
• Oversee the development and execution of integrated marketing campaigns (digital, traditional, experiential) that drive brand awareness, consideration, and preference.
• Ensure brand consistency and integrity across all internal and external communications.
• Lead creative development and content strategy to engage target audiences effectively.
• Partner with sales leadership to develop and implement marketing programs that support and accelerate sales pipeline generation and conversion.
• Develop and manage public relations strategy, enhancing corporate reputation and managing media relations.
• Oversee all digital marketing channels including SEO, SEM, content marketing, email marketing, and advertising.
• Lead social media strategy, engagement, and community management to build brand advocacy and connect with target audiences.
• Drive e-commerce strategy and performance, optimizing the online customer journey for conversion and customer satisfaction.
• Develop and execute comprehensive customer acquisition strategies across various channels.
• Implement robust customer retention programs to maximize customer lifetime value and reduce churn.

Requirements

• 10+ years of progressive marketing experience, with at least 5 years in a senior leadership role (VP or higher), ideally in a telecommunications environment.
• Extensive experience with marketing analytics, CRM systems, marketing automation, and e-commerce platforms.
• Demonstrated success in building and leading high-performing marketing teams.
• Proven ability to develop and execute innovative and effective marketing strategies that drive measurable business results.
• Exceptional leadership, communication, and interpersonal skills, with the ability to influence and collaborate across all levels of the organization.
• Strong financial acumen and experience managing large marketing budgets.
• Bachelor's degree in Marketing, Business Administration, or a related field.

Nice to Have

• Experience in the telecommunications industry.
• Experience with digital marketing channels and strategies.
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing market conditions.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.

Benefits & Perks

• 401k retirement plan, with employer match.
• Insurance options including medical, dental, vision, life, and STD insurance.
• Paid Time Off/Vacation: Starting at 80 hours per year, increasing with tenure.
• Floating Holiday: 40 hours per year.
• Paid Holidays: 7 days per year.
• Paid Sick Leave, with hours varying based on state/local laws.
• Tuition reimbursement program.
• Employee discount program.
• Base salary range of $270,000-$400,000 annually plus bonus and benefits.