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SVP, Demand Generation and Growth Marketing

Synchrony

Alpharetta, GA
Full Time
Executive
235k-390k
8 days ago

Job Description

About the Role

We are seeking a Senior Vice President of Performance Marketing - Demand Generation to lead our efforts across paid, organic, and owned media channels while driving measurable growth, innovation, and business impact for Synchrony. This role requires operational leadership, strategic acumen, and technical expertise to ensure our marketing efforts align with broader business objectives and deliver profitable growth. Reporting into the SVP Performance Marketing, this leader will spearhead cross-functional collaboration, elevate our media, direct channel and account management capabilities, and refine media measurement strategies for optimized return on investment (ROI). The ideal candidate will uphold a data-driven approach to marketing, effectively integrating creativity, analytics, and technology to redefine customer acquisition, retention, and brand engagement.

Key Responsibilities

  • Lead and shape the performance marketing media and channel strategy with a focus on driving measurable growth and delivering maximum ROI across paid (digital/traditional), organic, and owned media channels.
  • Manage and integrate media measurement frameworks to continuously refine marketing tactics and assess the effectiveness of campaigns across all channels.
  • Oversee account management and direct channel teams and processes to maximize collaboration, performance, and outcomes across client relationships, consumer journeys and marketing initiatives.
  • Foster strong relationships with internal and external stakeholders, providing expert counsel that positively impacts the business and drives long-term partnerships.
  • Drive data-driven, marketing campaign innovation, activation and execution leveraging analytics and consumer insights to optimize performance and profitability.
  • Utilize knowledge of advanced marketing technologies and tools, including machine learning and AI, to enhance customer acquisition and engagement campaigns.
  • Drive cross-channel audience segmentation and targeting, leveraging a deep understanding of the customer journey to optimize acquisition, retention, and lifecycle marketing efforts.
  • Serve as a marketing transformation leader, fostering a culture of collaboration, innovation, and continuous improvement across the organization.
  • Ensure seamless integration between creative and media strategies to deliver cohesive, high-impact campaigns that resonate with target audiences.
  • Partner closely with Analytics, Brand and Consumer Engagement, Corporate Communication and Platform teams to align marketing initiatives with broader business goals.
  • Analyze competitive market landscapes and consumer behavior trends to inform strategic recommendations and develop differentiated strategies.
  • Identify data gaps in campaigns and recommend alternative sources or metrics to enhance tracking and reporting accuracy.

Requirements

  • Bachelor's degree or high school diploma/GED with 15+ years of progressive experience in marketing.
  • 12+ years in leading performance marketing initiatives across paid, organic, and owned channels in complex, data-driven environments.
  • 6+ years of extensive experience managing and mentoring high-performance teams and leading enterprise-wide initiatives.
  • Strong ability to develop integrated marketing strategies, navigate competitive landscapes, and deliver innovative approaches to drive measurable business growth.
  • Proficiency in advanced marketing technologies, including analytics platforms, audience segmentation tools, machine learning applications, and proprietary methods.
  • Exceptional cross-functional collaboration skills and ability to rally teams around shared goals.
  • Keen analytical ability to translate market trends and data insights into actionable strategies; experience with media measurement frameworks is required.

Nice to Have

  • MBA or advanced degree preferred.
  • Experience in consumer financial services with exposure to credit card, retail, or regulated industries.
  • Demonstrated leadership in large-scale, in-house operations in the US and India with expertise in talent and career development.
  • Ability to cultivate strategic relationships with industry leaders, partners, and influencers to drive growth and brand visibility.

Qualifications

  • High school diploma or GED with 15+ years of marketing experience.
  • Experience leading performance marketing initiatives for 12+ years.
  • Management and mentorship experience of high-performance teams for 6+ years.

Benefits & Perks

  • Salary range of $235,000 - $390,000 annually, with potential annual incentive plan target of 30% of salary and annual equity target of 30% of salary.
  • Eligibility for incentive and equity compensation based on work experience and skill level.
  • Market-adjusted salaries in CA, NY Metro, and Seattle.

Working at Synchrony

We are committed to a diverse, inclusive culture where skills, experience, and voice are valued. We celebrate differences and believe individual perspectives make Synchrony a great place to work. Our community is built through our 8 Diversity Networks+ with over 60% workforce engagement, fostering a sense of belonging, connection, and shared purpose. We prioritize equal employment opportunity and provide reasonable accommodations for individuals with disabilities.

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Job Details

Posted AtJul 16, 2025
Job CategoryGrowth Marketing
Salary235k-390k
Job TypeFull Time
ExperienceExecutive

Job Skills

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About Synchrony

Website

synchronyfinancial.com

Location

Alpharetta, GA

Industry

Commercial Banking

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