SVP, Demand Generation and Growth Marketing

About the Role

Key Responsibilities

• Lead and shape the performance marketing media and channel strategy with a focus on driving measurable growth and delivering maximum ROI across paid (digital/traditional), organic, and owned media channels.
• Manage and integrate media measurement frameworks to continuously refine marketing tactics and assess the effectiveness of campaigns across all channels.
• Oversee account management and direct channel teams and processes to maximize collaboration, performance, and outcomes across client relationships, consumer journeys, and marketing initiatives.
• Foster strong relationships with internal and external stakeholders, providing expert counsel that positively impacts the business and drives long-term partnerships.
• Drive data-driven marketing campaign innovation, activation, and execution leveraging analytics and consumer insights to optimize performance and profitability.
• Utilize advanced marketing technologies and tools, including machine learning and AI, to enhance customer acquisition and engagement campaigns.
• Drive cross-channel audience segmentation and targeting, leveraging a deep understanding of the customer journey to optimize acquisition, retention, and lifecycle marketing efforts.
• Serve as a marketing transformation leader, fostering a culture of collaboration, innovation, and continuous improvement across the organization.
• Ensure seamless integration between creative and media strategies to deliver cohesive, high-impact campaigns that resonate with target audiences.
• Partner with Analytics, Brand and Consumer Engagement, Corporate Communication, and Platform teams to align marketing initiatives with broader business goals.
• Analyze competitive market landscapes and consumer behavior trends to inform strategic recommendations and develop differentiated strategies.
• Identify data gaps in campaigns and recommend alternative sources or metrics to enhance tracking and reporting accuracy.

Requirements

• Bachelor's degree or high school diploma/GED with 15+ years of progressive marketing experience.
• 12+ years of leading performance marketing initiatives across paid, organic, and owned channels in complex, data-driven environments.
• 6+ years of experience managing and mentoring high-performance teams and leading enterprise-wide initiatives in large-scale global teams.
• Strong ability to develop integrated marketing strategies, navigate competitive landscapes, and deliver innovative growth approaches.
• Proficiency in advanced marketing technologies, including analytics platforms, audience segmentation tools, machine learning applications, and proprietary methods.
• Exceptional cross-functional collaboration skills and ability to rally teams around shared goals.
• Keen analytical skills to translate market trends and data insights into actionable strategies, with experience in media measurement frameworks.

Nice to Have

• MBA or advanced degree preferred.
• Experience in consumer financial services, credit card, retail, or regulated industries.
• Leadership experience in large-scale in-house operations in the US and India, with expertise in talent and career development.
• Ability to cultivate strategic relationships with industry leaders, partners, and influencers to drive growth and brand visibility.

Qualifications

• High school diploma or GED with 15+ years of progressive marketing experience.
• 12+ years in performance marketing across multiple channels.
• 6+ years managing and mentoring high-performance teams.

Benefits & Perks

• Annual salary range of $235,000 to $390,000, with potential annual incentive plan target of 30% of salary and equity target of 30% of salary.
• Salaries adjusted according to market in CA, NY Metro, and Seattle.
• Eligibility for performance-based bonuses and equity compensation.