SVP, Marketing

About the Role

Key Responsibilities

• Develop and articulate a comprehensive marketing vision and strategy that aligns with Cadent's overall business objectives, enhancing brand equity and market leadership.
• Partner with CEO and executive team to architect Cadent's external narrative and brand positioning, ensuring consistency and impact across all public touchpoints.
• Lead, inspire, and mentor a high-performing marketing team, fostering a culture of creativity, collaboration, and accountability.
• Partner closely with Product, Sales, and Solutions leadership to ensure cohesive messaging and integrated go-to-market strategies.
• Amplify the strategic positioning of the Cadent brand externally, clearly articulating our unique value proposition in the advertising technology marketplace.
• Oversee the development of compelling brand assets, messaging frameworks, and campaigns across all key platforms that resonate with target audiences including advertisers, agencies, and publishers.
• Continuously analyze market trends and competitive landscape to identify opportunities for differentiation and market expansion in partnership with executive & senior leadership.
• Develop and implement a robust communications/PR strategy to drive attention, secure coverage, and enhance Cadent's reputation as an industry leader.
• Lead content marketing efforts, including thought leadership pieces, whitepapers, case studies, blog posts, and multimedia content, to educate the market and support sales enablement.
• Ensure strong internal communications plan that fosters higher engagement and is connected to company values, in partnership with HR and the executive team.
• Oversee social media strategy to engage with target audiences and amplify key messages.
• Plan, execute, and oversee national, regional, and custom events, including global industry conferences, webinars, and proprietary events, to maximize brand visibility, thought leadership, and lead generation.
• Ensure all events deliver exceptional experiences and effectively communicate Cadent's value proposition to key stakeholders.
• Develop and execute strategies to drive a consistent pipeline of qualified prospects, leveraging brand, content, and event-based marketing initiatives.
• Design and implement comprehensive account-based marketing programs targeting high-value strategic accounts and key verticals, integrating personalized content and outreach strategies.
• Collaborate with sales leadership to define and refine target customer profiles & key accounts, ensuring alignment between marketing campaigns and sales objectives.
• Establish and track key performance indicators (KPIs) for all marketing activities leveraging data and analytics to optimize marketing's influence on revenue and continuously improve campaign effectiveness.

Requirements

• 12-15 years of progressive experience in B2B technology marketing, with a significant portion in a leadership role within the advertising/marketing sector (adtech/martech).
• Demonstrated success in building and leading high-performing marketing teams in complex, fast-paced environments.
• Ability and desire to be hands-on in the execution of marketing initiatives from start-to-finish.
• Deep understanding of the advertising/marketing technology ecosystem, including programmatic advertising, video & CTV, data platforms, omnichannel strategies, and artificial intelligence.
• Proven ability to translate complex technical capabilities into compelling, clear, and differentiated market narratives.
• Experience with product launches and execution of product marketing strategies externally.
• Exceptional communication, storytelling, and presentation skills, with a proven track record of influencing at the executive and C-suite level.
• Strong strategic thinking, analytical, and data-driven mindset, with experience leveraging technology and AI to improve efficiency and impact in marketing.
• Expertise in communications strategy as well as brand marketing, content strategy, event management, and digital marketing.

Nice to Have

• Experience in the advertising/marketing technology ecosystem, including programmatic advertising, video & CTV, data platforms, omnichannel strategies, and artificial intelligence.
• Experience with product launches and external product marketing strategies.
• Strong storytelling and presentation skills tailored to executive audiences.

Qualifications

• Educational background is not explicitly specified in the description.

Benefits & Perks

• Pay range of USD $200,000.00 - USD $240,000.00 per year.