SVP, Marketing Enablement

About the Role

Key Responsibilities

• Build a new Marketing Enablement specialism across WMG, providing global, regional, and local marketing teams with access to data, platforms, third-party service providers, and workflows.
• Oversee WMG's approach to marketing tooling, including conducting full audits and rationalizing the marketing tools portfolio.
• Identify opportunities in marketing tools and partner with WMG Technology to design, develop, and implement required platforms and technologies.
• Manage WMG's relationships with third-party marketing service providers, including conducting audits, identifying gaps, and delivering improvement roadmaps.
• Negotiate and manage global vendor relationships to optimize service quality and cost-effectiveness.
• Partner with Tech to ensure centralized, accurate, and compliant storage of first and third-party data, prioritizing data migration based on business needs.
• Formalize and optimize global marketing workflows to enhance team performance, tools, and data usage.
• Establish and improve workflows across global, regional, and local structures for alignment and efficiency.
• Integrate new solutions into workflows to boost efficiency and effectiveness.
• Partner with Product Operations to run training initiatives for marketing technologies.
• Identify and address workflow inefficiencies to improve process speed and scalability.
• Collaborate with Marketing Intelligence and Data Teams to develop programs for marketing attribution analysis.
• Create frameworks for cross-functional collaboration to streamline campaign execution.
• Lead the marketing technology R&D roadmap, evaluating emerging tools and trends, piloting solutions, and scaling innovations.
• Partner with WMG Technology to assess new technologies and platforms for their strategic impact.
• Support local and regional teams in innovating across platforms, data, and service providers while maintaining alignment and workflow standardization.
• Define working processes and responsibilities between Marketing Intelligence, key stakeholders, and data generalists.
• Support the Technology organization in focusing their efforts to deliver optimal services to marketing teams.
• Ensure Marketing Intelligence has access to the right data and platforms to provide high-quality service.

Requirements

• 15+ years of experience in marketing technology, with a strong background in marketing operations or enablement.
• Proven expertise in developing and implementing marketing tools within a multinational company.
• Strong leadership skills with experience managing cross-functional teams and initiatives.
• Exceptional project management and organizational skills, capable of managing multiple priorities.
• Strategic thinker with a passion for innovation and a data-driven approach.
• Excellent communication and collaboration skills, with stakeholder influence at all levels.
• Experience working within creative or entertainment industries.

Nice to Have

• Experience working within creative or entertainment industries.

Qualifications

• Educational background is not explicitly specified, but extensive experience in marketing technology and operations is required.

Benefits & Perks

• Salary range of $210,000 to $275,000 annually.
• Information about benefits available in the linked document '2025 Benefits At A Glance final.pdf'.