Technical Product Marketing Director, Commerce Cloud

Salesforce

San Francisco, CA

Full Time

Director

194k-281k

9 days ago

Job Description

About the Role

The Salesforce Technical Product Marketing Director, Commerce Cloud role is a leadership position that blends deep technical knowledge of Salesforce Commerce solutions with marketing expertise. The role involves driving product adoption, enabling sales teams, and articulating the value proposition of Salesforce Commerce Cloud products through demos, content, and strategic programs. Salesforce is a global leader in AI CRM, committed to innovation, customer success, and fostering an inclusive, forward-thinking work environment.

Key Responsibilities

Lead the creation of compelling product demonstrations and assets.
Craft and deliver engaging live and recorded demos for major events, sales enablement, and marketing campaigns.
Create and maintain technical product marketing assets, including demo scripts, recordings, reusable assets, and workshops.
Ensure all demo content accurately reflects current product messaging, positioning, and competitive differentiators.
Translate complex technical features into clear, compelling value propositions for different audiences.
Develop and deliver technical enablement programs for Solutions, Sales, and Partner teams.
Support strategic programs like analyst relations by providing technical validation and customer use cases.
Act as a primary liaison between Product, Solutions, and Marketing to ensure technical accuracy and alignment.
Collaborate with Product teams to ensure readiness for launches, including technical FAQs and enablement.
Support demand generation efforts by providing technical content for campaigns, webinars, and events.
Monitor industry trends, competitive offerings, and customer feedback to refine messaging and positioning.
Provide competitive intelligence and market analysis to influence product strategy and go-to-market efforts.

Requirements

Bachelor's degree in Marketing, Business, Computer Science, or a related field (or equivalent experience).
8+ years in product marketing, technical marketing, or solution engineering, preferably in the Salesforce or broader enterprise SaaS ecosystem.
Hands-on experience with Salesforce Commerce Cloud (B2C, B2B, OMS, POS).
Strong understanding of eCommerce industry trends and customer needs.
Proven ability to create engaging, technically accurate marketing materials.
Excellent written, verbal, and presentation skills for technical and non-technical audiences.
Experience supporting sales cycles with technical content and customer-facing presentations.

Nice to Have

Familiarity with the Salesforce ecosystem, AppExchange solutions, and partner integrations.
Experience with competitive intelligence and market analysis for eCommerce platforms.
Ability to quickly learn and communicate new technical concepts.
Comfort working in a fast-paced, cross-functional, and global environment.

Qualifications

Bachelor's degree in Marketing, Business, Computer Science, or a related field.
8+ years of relevant experience in product or technical marketing.

Benefits & Perks

Medical, dental, and vision insurance.
Paid parental leave.
Disability insurance.
401(k) plan.
Life and mental health support.
Paid time off and work-life balance resources.
Employee stock purchasing program.

Working at Salesforce

Salesforce fosters an inclusive, innovative, and merit-based workplace culture. The company emphasizes equality, non-discrimination, and supporting employees' well-being through various benefits and resources. Salesforce values ambition, trust, and continuous innovation, aiming to better business and the world through AI and customer success initiatives.

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