Technical Product Marketing Director, Commerce Cloud Technical Product Marketing Director, Commerce Cloud

About the Role

Key Responsibilities

• Lead the creation of compelling product demonstrations and assets.
• Craft and deliver engaging live and recorded demos for major events, including Connections, Dreamforce, and NRF, as well as for sales enablement and marketing campaigns.
• Create and maintain technical product marketing assets, including demo scripts, demo recordings, reusable assets for sales teams, and workshops.
• Ensure all demo content accurately reflects current product messaging, positioning, and competitive differentiators.
• Translate complex technical features into clear, compelling value propositions for different target audiences (business, technical, and executive).
• Develop and deliver technical enablement programs for Solutions, Sales, and Partner teams to deepen product expertise.
• Support strategic programs like analyst relations by providing technical validation and customer use cases.
• Act as a liaison between Product, Solutions, and Marketing to ensure technical accuracy and alignment.
• Collaborate with Product teams to ensure readiness for launches, including technical FAQs and enablement.
• Support demand generation efforts by providing technical content for campaigns, webinars, and events.
• Monitor industry trends, competitive offerings, and customer feedback to refine messaging and positioning.
• Provide competitive intelligence and market analysis to influence product strategy and go-to-market efforts.

Requirements

• Bachelor's degree in Marketing, Business, Computer Science, or a related field (or equivalent experience).
• 8+ years in product marketing, technical marketing, or solution engineering, preferably in the Salesforce or broader enterprise SaaS ecosystem.
• Hands-on experience with Salesforce Commerce Cloud (B2C, B2B, or both, as well as OMS and POS).
• Strong understanding of eCommerce industry trends and customer needs.
• Proven ability to create engaging, technically accurate marketing materials.
• Excellent written, verbal, and presentation skills with the ability to communicate effectively across technical and non-technical stakeholders.
• Experience supporting sales cycles with technical content and customer-facing presentations.

Nice to Have

• Familiarity with the Salesforce ecosystem, AppExchange solutions, and partner integrations.
• Experience with competitive intelligence and market analysis for eCommerce platforms.
• Ability to quickly learn and communicate new technical concepts.
• Comfort working in a fast-paced, cross-functional, and global environment.

Qualifications

• Educational background in Marketing, Business, Computer Science, or related fields
• Extensive experience in product or technical marketing roles within enterprise SaaS environments

Benefits & Perks

• Time off and leaves
• Perks such as discounts, commuter benefits & educational reimbursement
• Mental health, parenting, and childcare resources
• Medical, dental, vision, mental health support
• Paid parental leave
• Life and disability insurance
• 401(k)
• Employee stock purchasing program