Technical Product Marketing Lead

Deepl

New York, NY

Full Time

Senior

170k-200k

4 days ago

Job Description

About the Role

DeepL is a global communications platform powered by Language AI, dedicated to breaking down language barriers through human-sounding translations and intelligent writing suggestions. Since 2017, the company has aimed to become the global leader in Language AI, enabling over 100,000 businesses and millions of individuals worldwide to improve communication, reach new markets, and express their ideas. DeepL fosters an innovative, employee-centric work culture with a focus on diversity, open communication, and continuous growth, supported by modern technology and competitive benefits.

Key Responsibilities

Own GTM strategy for new API product features and launches, from positioning and messaging to enablement and campaign planning
Translate complex technical features into clear, compelling value propositions for developer and business audiences
Collaborate with Product Management to understand roadmap and inform development with customer and market insights
Partner with Sales Enablement, Customer Success, and Developer Relations to build product education, documentation, and enablement materials
Develop competitive and market intelligence to inform positioning and differentiation
Manage end-to-end launch planning and execution in collaboration with cross-functional stakeholders
Track the success of GTM initiatives through product engagement, adoption, and business impact metrics

Requirements

8 years of experience in product marketing, ideally with developer tools or API-based products
Proven track record of managing successful go-to-market strategies for developer tools, APIs, or SaaS products
Strong technical acumen, allowing you to speak confidently with product and technical teams and translate technical concepts for non-technical audiences
Excellent communicator and storyteller with a passion for product and customer impact
Experience working cross-functionally with Product, Research, Sales, Marketing, and Customer teams
Experience with machine translation technology is a plus

Nice to Have

Experience with machine translation technology

Qualifications

Experience in product marketing, particularly with developer tools or APIs
Proven success in GTM strategy management for SaaS or API products
Strong technical understanding relevant to APIs and language AI technologies

Benefits & Perks

Diverse and internationally distributed team with members from more than 90 nationalities
Open communication, regular feedback, and a growth mindset culture
Hybrid work schedule with flexible hours and several days in the office each week
Regular in-person team events and monthly Hack Fridays
30 days of annual leave (excluding public holidays) and access to mental health resources
Competitive benefits tailored to your location

Working at Deepl

DeepL values authenticity, diversity, open communication, and employee well-being. The company fosters a collaborative environment that encourages growth, creativity, and impact, with a shared mission to improve global communication and break down language barriers.

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