Technical Product Marketing Manager

About the Role

Key Responsibilities

• Develop Technical Marketing Content: Create and maintain technical marketing materials such as datasheets, white papers, case studies, and technical presentations. Deliver product demonstrations and technical training materials for internal teams and customers.
• Support Product Launches: Assist in the planning and execution of product launches, ensuring all technical marketing materials are prepared and aligned with the product strategy.
• Conduct Market Research: Perform competitive analysis and market research to identify trends, opportunities, and threats. Provide insights to inform marketing strategies and conduct technical benchmarking to communicate our unique differentiators.
• Collaborate with Cross-Functional Teams: Work closely with product management, engineering, and sales teams to gather technical information and translate it into compelling marketing content.
• Customer Engagement and Feedback: Develop and maintain relationships with key customers and partners to gather feedback and insights that can be used to improve marketing strategies and product offerings.
• Technical Training and Support: Provide technical training and support to the sales team and internal stakeholders. Support customer conversations, respond to technical inquiries, and participate in customer meetings as required.
• Event Planning and Execution: Assist in planning and executing technical events, webinars, and trade shows, including creating technical presentations and demonstrations.
• Data-Driven Marketing Campaigns: Develop and implement data-driven marketing campaigns to increase product awareness, adoption, and revenue.
• Content Strategy and Development: Create in-depth technical content for lumen.com, including detailed product descriptions, technical blogs, white papers, case studies, and solution briefs that highlight Lumen's solutions and expertise.

Requirements

• Bachelor's degree in Business, Marketing, Engineering, or related fields.
• 3-5 years of experience in technical marketing, product marketing, product management, Solution Engineering, or related technical roles.
• Proven track record of leading complex marketing initiatives.
• Experience creating product and reference architectures, user guides, ROI tools, use cases, and demo videos.
• Strong understanding of technical concepts and the ability to translate them into marketing content.
• Technical understanding of networking concepts, protocols, and infrastructure.
• Proficiency in creating technical documentation and marketing materials.
• Highly organized and detail-oriented with the ability to manage multiple projects simultaneously.
• Excellent written and verbal communication skills, including public speaking.
• Ability to simplify complex technical concepts for diverse audiences.
• Ability to analyze market trends and data to support marketing strategies.
• Proven ability to work effectively in a cross-functional team environment.

Nice to Have

• Experience working in B2B technology companies, specifically in telecom, cloud networking, or related fields.
• Hands-on experience with networking products and methodologies.
• Certifications such as Cisco Certified Network Associate (CCNA), AWS Certified Cloud Practitioner, Microsoft Certified: Azure Fundamentals, Certified Technical Marketing Professional (CTMP).

Qualifications

• Educational background in Business, Marketing, Engineering, or related fields.
• 3-5 years of relevant technical marketing or product management experience.

Benefits & Perks

• Comprehensive benefits package including health, life, voluntary lifestyle benefits, and other perks.
• Salary ranges based on location, skills, and experience, with detailed pay ranges provided for different states.
• Additional information about bonus structures and incentives available during the selection process.