Temporary Social Media Specialist-Academic Affairs, Tifton

About the Role

Key Responsibilities

• Strategically plan social media content aligned with UGA Tifton's goals, events, and brand voice.
• Capture and edit high-quality photos of campus events, faculty, students, and facilities for promotional use.
• Manage daily operations of the UGA Tifton social media accounts by scheduling, posting, and monitoring content across platforms (e.g., Instagram, Facebook, Twitter).
• Follow University of Georgia branding guidelines and ensure a consistent visual identity across all Tifton campus social media content.
• Promote the UGA Tifton campus by crafting engaging messages and stories that resonate with prospective students and community stakeholders.
• Monitor and analyze engagement data to assess social media effectiveness and adapt strategy based on performance insights.
• Attend events or activities as needed to provide real-time or next-day coverage, including photography and story development.

Requirements

• Experience in social media content planning and management.
• Ability to capture and edit high-quality photos and visual content.
• Knowledge of social media platforms such as Instagram, Facebook, and Twitter.
• Understanding of branding guidelines and visual identity consistency.
• Strong communication skills and ability to craft engaging messages.
• Analytical skills to monitor and interpret social media engagement data.
• Willingness to attend campus events for coverage and content creation.