The North Face: Brand Manager, Performance (Americas)

About the Role

Key Responsibilities

• Report to the Sr. Manager Brand Management and work daily with Creative Partners, Global + Regional channel leads, Merchandising, Product Design, and Marketplace partners to bring The North Face brand ethos to life for the Americas Region.
• Develop and implement a modern and distinctive strategic vision for The North Face's DTC and Wholesale marketplace, serving as the voice of the AMER consumer.
• Own, establish, and nurture relationships with key players in Channel and Category to drive brand excellence.
• Conduct comprehensive market analysis to identify trends and opportunities against the competitive landscape and at the intersection of fashion and performance.
• Deliver annual category and seasonal campaign strategies through an integrated go-to-market process.
• Implement best-in-class product marketing for technical performance products across footwear, apparel, equipment, and accessories.
• Monitor and analyze brand performance metrics, making data-driven adjustments and reporting findings to leadership and stakeholders.
• Collaborate with product design, merchandising, marketplace, and marketing teams to ensure authentic and consistent brand presence across all touchpoints.
• Drive innovation in brand marketing by leveraging modern marketing techniques to engage and inspire consumers.

Requirements

• 6+ years of relevant experience within a global organization.
• Comprehensive understanding of the outdoor and footwear industry.
• Experience in global/regional brand management in outdoor, action sports, or footwear industries.
• Proven track record of developing and executing successful brand strategies and campaigns in a global organization.
• Understanding of the outdoor consumer.
• Excellent communication skills and ability to build relationships with industry leaders.
• Comfortable presenting to large global audiences and executive leadership.
• Strong interpersonal skills and ability to work collaboratively.
• Strong analytical skills to interpret market data and trends.
• Proficiency in Keynote/PowerPoint, Word, Excel, and familiarity with social media platforms and project management software.
• Based in Denver, Colorado.

Nice to Have

• Bachelor's degree in Marketing, Business Administration, or a related field.

Qualifications

• Formal education in Marketing, Business Administration, or related field (preferred but not required).

Benefits & Perks

• Comprehensive benefits encouraging mental, physical, and financial well-being.
• Potential for additional compensation awards including annual incentive, sales incentive, or commissions.
• Detailed benefits information provided during the hiring process.