TikTok LIVE - Americas Creator & B2B Growth Marketing Lead

About the Role

Key Responsibilities

• Lead Strategic Marketing Initiatives: Develop and execute B2B and B2C marketing strategies aligned with business goals, leveraging a mix of owned, earned, and paid channels.
• Build Scalable Creator Programs: Design long-term B2B marketing and recognition programs that drive awareness and evangelize TikTok LIVE's creator network business model.
• Elevate Creator Success Stories: Amplify high-impact creator narratives at the right moments to drive awareness and reinforce the value of TikTok LIVE.
• Drive Cross-Functional Integration: Develop operational processes and alignment with LIVE Ops and cross-functional teams to ensure campaign execution ladders up to strategic priorities.
• Optimize Marketing Channels & Processes: Formalize channel strategy across owned, earned, and paid media. Develop and document SOPs to enable self-serve capabilities for internal teams.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 5+ years of experience in high-growth, consumer-facing environments
• 5+ years of experience managing teams, including cross-functional or multi-level teams
• Proven background in business strategy, integrated marketing, or sales marketing, with a track record of scaling successful initiatives
• Strong analytical skills and experience using data to inform marketing strategy
• Demonstrated ability to independently manage multiple high-priority, time-sensitive projects with a results-oriented mindset

Nice to Have

• Experience working within creator ecosystems, live streaming, or platform-based business models
• Familiarity with operational frameworks and internal enablement across marketing and sales functions
• Business proficiency in Mandarin, to support collaboration with regional teams and stakeholders in international markets
• Experience building or scaling recognition programs or B2B engagement strategies
• Strong understanding of channel strategy and media planning across owned, earned, and paid platforms

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 5+ years of experience in relevant environments

Benefits & Perks

• Paid parental leave
• Paid holidays
• Disability insurance
• Health insurance
• Dental insurance
• RSU (Restricted Stock Units)
• Vision insurance
• 401(k) matching
• Life insurance
• Paid sick time
• Paid personal time
• Medical, dental, and vision insurance from day one
• Additional wellbeing benefits