Trade Marketing Manager

About the Role

Key Responsibilities

• Define and lead the 360 marketing strategy - establishing brand positioning, target audiences, and developing marketing plans across different channels and segments
• Ensure brand consistency across all trade materials and customer touchpoints
• Serve as the segment expert when applicable - translating market insights and customer needs into relevant, high-impact marketing
• Regularly track campaign performance and KPIs across multiple platforms to provide insight for future campaign development and strategies and optimize ROI
• Develop North America specific initiatives and tailor global campaigns to North American buyers and markets
• Implement digital marketing and e-commerce plans to support new product launches, market solutions, and service launches, increasing traffic, leads, and sales

Requirements

• 7+ years' experience in similar role
• Bachelor's degree or equivalent work experience
• Proven success in developing and owning integrated marketing campaigns
• Experience in brand positioning and identity development
• Expertise in digital marketing strategies, lead generation techniques, and project management
• Excellent communication, presentation, and interpersonal skills
• Proficiency in market analysis, interpreting data and metrics to inform strategies
• Experience in managing cross-functional teams and collaborating with product, sales, and other departments to achieve business objectives

Qualifications

• 7+ years' experience in similar role
• Bachelor's degree or equivalent work experience

Benefits & Perks

• Annual base salary commensurate with experience starting at $115,000
• Comprehensive medical, dental, and vision benefits - eligible starting first day of employment
• 401k with a company match - eligible first day of employment
• PTO