TurboTax National Funnel/Business Manager

About the Role

Key Responsibilities

• Develop and implement effective sales funnel strategies tailored to various target audiences and objectives.
• Map out the customer journey to identify touchpoints, pain points, and opportunities for optimization in content, design, and operational processes.
• Create funnel wireframes, layouts, or flowcharts to visualize the sales process, ensuring scalability and efficiency.
• Build and manage multiple sales funnels, including opt-in pages, sales pages, webinars, checkout processes, and follow-up automation.
• Utilize funnel-building tools and software to craft seamless workflows.
• Work with internal or external resources to produce compelling content, copy, graphics, and assets for each stage of the funnel.
• Monitor funnel performance metrics such as lead conversion rates, bounce rates, CTR, and revenue per lead.
• Conduct A/B testing on funnel components to improve results.
• Analyze data and feedback to optimize sales funnels for higher conversion rates.
• Implement marketing automation systems to nurture leads at various stages.
• Design personalized follow-up strategies to engage prospects and facilitate conversions.
• Collaborate with sales teams to ensure seamless lead hand-offs and alignment on follow-up strategies.
• Understand and address speedbumps within the product and expert experience to improve conversion.
• Partner with teams to enhance overall performance.
• Partner with marketing teams to align paid ad campaigns, organic strategies, and content with funnel objectives.
• Work closely with sales teams to incorporate customer feedback into funnel strategies.
• Coordinate with web developers, graphic designers, and copywriters to ensure timely delivery of funnel assets.
• Create detailed reports on funnel performance, ROI, and KPIs.
• Use tracking tools to analyze user behavior, identify bottlenecks, and recommend improvements.

Requirements

• Proven experience in sales funnel creation, optimization, and management.
• Strong knowledge of funnel-building tools (e.g., ClickFunnels, Kartra, HubSpot, Infusionsoft, ActiveCampaign).
• Expertise in digital marketing strategies, including lead generation, email marketing, retargeting, and paid ad campaigns.
• Proficiency in analytics tools such as Google Analytics, heatmaps, CRM software, or performance tracking platforms.
• Excellent understanding of the customer journey and conversion principles.
• Strong project management skills and ability to manage multiple funnels simultaneously.
• Knowledge of SEO and social media marketing strategies related to funnels (preferred).
• Experience with copywriting and persuasive marketing techniques (preferred).
• Familiarity with graphic design platforms like Canva or Adobe Suite (preferred).
• Basic understanding of HTML and CSS for troubleshooting funnel-related tech issues (preferred).
• Analytical mindset with a focus on data-driven decision-making.
• Results-oriented and resourceful with a track record of meeting sales goals.
• Creative problem-solving skills and ability to think outside the box.
• Excellent communication and collaboration skills.

Nice to Have

• Knowledge of SEO and social media marketing strategies as they relate to funnels.
• Experience with copywriting and persuasive marketing techniques.
• Familiarity with graphic design platforms (e.g., Canva, Adobe Suite).
• Basic understanding of HTML and CSS.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field (preferred).
• 5+ years of experience in marketing, sales operations, or conversion optimization roles.