US Marketing Director

About the Role

Key Responsibilities

• Launch RIASTAP in the US with full P&L accountability for the brand.
• Shape and develop the market to unlock a multi-billion-dollar opportunity in Patient Blood Management (PBM).
• Achieve net sales and market share goals for RIASTAP.
• Collaborate with Sales, Healthcare Systems, Pricing and Contracting, Insights and Analytics, Payer Marketing, and Medical Affairs to ensure strategies are robust, impactful, and aligned with the brand and PBM vision.
• Define and drive synergies with other major brands in the portfolio to strengthen market leadership and maximize portfolio value.
• Translate customer needs into effective initiatives and ensure their execution with urgency.
• Develop and present strategic and tactical plans to U.S. Commercial Leadership as part of the Integrated Business Planning (IBP) process.
• Identify customer needs for evidence and lifecycle management and act as a brand champion.
• Manage production plan forecasting and stakeholder input on projections.
• Oversee marketing activities within the approved budget.
• Build and leverage relationships with external customers, thought leaders, and professional societies.
• Manage and develop top talent and develop effective agency relationships.
• Manage agency partners to support brand objectives and optimize spends.

Requirements

• BS/BA degree; MBA preferred.
• 10+ years of relevant healthcare marketing and commercial planning experience, including product launch or line extensions.
• 3+ years of people management experience preferred.
• Experience with institutional/hospital settings preferred.
• Excellent organizational skills, collaboration, teamwork, and ability to manage multiple projects in a fast-paced environment.

Nice to Have

• Experience with launch of product or line extensions.
• Institutional/hospital experience.

Qualifications

• BS/BA degree; MBA preferred.

Benefits & Perks

• Employees working at least 30 hours per week are eligible for benefits effective day 1.
• Resources and benefits supporting health care, financial protection, mental health, family planning, emergency back-up care, summer camp, charitable giving, and more.