(USA) Manager, Creative

About the Role

Key Responsibilities

• Composing copy that gets to the heart of who our customers are and inspiring them across various topics, assets, and channel types.
• Collaborating with and mentoring copywriters to improve skills and performance.
• Gaining a deep understanding of brand principles, tone, voice, and style guides, and applying that understanding to craft copy supporting business goals.
• Managing multiple copy projects independently across different timelines with varying complexity and importance.
• Meeting copy deadlines in coordination with project management, account management, and creative teams.
• Preparing well-structured drafts that are on-brief, meet the 3 C's (Conversational, Captivating, Confident), and demonstrate research skills.
• Collaborating with Design and other team members to develop creative solutions for business objectives.
• Using critical thinking to translate marketing initiatives into concise, compelling copy.
• Making edits based on feedback from partners including marketers, editors, legal, and copy leadership.
• Approaching feedback with a positive attitude and willingness to learn and grow.
• Contributing to the evolution of the brand tone of voice and copy style guide.
• Participating in project kick-offs and follow-up meetings, asking proactive questions, and explaining creative choices.
• Considering character limitations and design constraints when creating copy and partnering with editors to resolve issues.
• Ensuring error-free copy, participating in QA phases, and conducting audits to identify errors.
• Staying informed on industry, media, and technology trends relevant to retail and marketing.
• Covering copy projects for colleagues during PTO or sick days as needed.
• Acting as a proxy for copy leadership in meetings and communications.
• Assisting in creating and documenting team processes and tools.
• Maintaining a positive attitude, working autonomously, and adapting quickly to changing business needs.

Requirements

• Bachelor's degree in Journalism, Creative Writing, Advertising, or related field.
• 5+ years of copywriting experience.
• 3+ years of experience copywriting for an e-commerce brand.
• Ability to work autonomously and collaborate closely.
• Excellent proofreading skills and attention to detail.
• Willingness to do necessary tasks to complete projects.
• Proactive, comfortable with ambiguity, and flexible with shifting needs.
• High emotional intelligence and strong relationship-building skills.
• Ability to manage expectations across diverse partners.

Nice to Have

• Experience with Content Management Systems.
• Managing interactive projects in an online creative or digital field.
• Experience working for or with creative agencies.
• Proficiency in Design Software, such as Adobe Creative Suite, including advanced functions like multi-layer masking and compositing.

Qualifications

• Bachelor's degree in Design, Marketing, Creative Writing, Advertising, Fine Arts, or related field.
• 1 year of experience in interactive design, editorial content management, or related field, OR 3 years of experience in the same areas.

Benefits & Perks

• Performance-based incentive awards.
• 401k with company match.
• Discounted employee stock purchase plan.
• Paid parental leave.
• New surrogacy and adoption benefits.
• Unlimited Flex Time Off.
• Opportunities for growth and development across Walmart's organization.
• Health benefits including medical, vision, and dental coverage.
• Financial benefits such as 401(k), stock purchase, and company-paid life insurance.
• Paid time off including PTO, sick leave, family care leave, bereavement, jury duty, and voting.
• Other benefits like short-term and long-term disability, company discounts, military leave pay, and expense reimbursement for adoption and surrogacy.
• Live Better U education benefit program covering tuition, books, and fees.