(USA) Manager, Product Marketing

About the Role

Key Responsibilities

• Own go-to-market strategies for Walmart Sponsored search ads solutions.
• Develop market and product strategies, including product positioning and messaging.
• Define and execute go-to-market plans and enable sales teams.
• Drive product adoption and usage through effective launch strategies and support.
• Lead market assessment, analyze feedback, and represent the voice of the market internally.
• Collaborate with Product Management to define vision, strategic direction, and priorities.
• Identify market opportunities, build data-driven marketing strategies, and develop business cases.
• Create Marketing Requirement Documents (MRDs) and work with product teams to define priorities.
• Plan and lead cross-functional efforts to test product-market fit through alpha and beta programs.
• Develop product positioning and messaging that differentiates the product suite.
• Lead sales enablement efforts and partner with marketing and training teams.
• Drive product adoption and ensure best practices.
• Provide thought leadership on market and competitive trends.

Requirements

• Bachelor's degree in Marketing, Business Administration, or related field, or 4 years' experience in Marketing, Business Administration, or related field.
• Experience in product marketing and digital advertising, especially search advertising.
• Ability to form relationships and lead cross-functional teams.
• Strong communication skills in both writing and presentation.
• Analytical and data-driven mindset.
• Structured and strategic thinking skills.
• Problem-solving skills and customer-centric approach.
• Comfort with influencing others and leading teams.

Nice to Have

• 5+ years of experience in product marketing.
• 2+ years of experience in digital advertising.
• Deep domain knowledge in Digital Advertising.
• Experience working on search platforms or Sponsored Products.
• Understanding of the AdTech ecosystem.

Qualifications

• Bachelor's Degree in Marketing, Business Administration, or related field, or 4 years' experience in Marketing, Business Administration, or related field.

Benefits & Perks

• Competitive pay with performance-based bonus awards.
• Health benefits including medical, vision, and dental coverage.
• Financial benefits such as 401(k), stock purchase, and company-paid life insurance.
• Paid time off including PTO, sick leave, parental leave, family care leave, bereavement, jury duty, and voting.
• Other benefits including short-term and long-term disability, company discounts, Military Leave Pay, and reimbursement programs.
• PTO and PPTO for vacation, sick leave, holidays, or other purposes.
• Live Better U education benefit program covering tuition, books, and fees.