(USA) Principal, Product Manager

About the Role

Key Responsibilities

• Develop and own the product vision and roadmap for member engagement.
• Drive experimentation and optimization across marketing landing pages, sign-up flows, and early member experiences.
• Leverage data and customer insights to identify high-value acquisition channels and friction points in the funnel.
• Collaborate with cross-functional partners to ensure end-to-end customer journey excellence, from sign-up to early repeat usage.
• Define and track KPIs related to acquisition quality, onboarding success, and early engagement signals predictive of retention.
• Champion the voice of the customer in product development, ensuring new members experience clear value quickly.

Requirements

• Proven success in scaling digital membership, subscription, or loyalty products.
• Familiarity with personalization strategies and tools to tailor customer journeys at scale.
• Strong analytical skills and comfort with A/B testing, funnel analysis, and behavioral data.
• Excellent communication and collaboration skills across technical and non-technical stakeholders.
• Customer-first mindset with a deep understanding of lifecycle and retention dynamics.
• Option 1: Bachelor's degree in computer science, engineering, or related area and 9 years' experience in product management.
• Option 2: 11 years' experience in product management or related area.

Nice to Have

• Master's degree in Computer Science, Engineering, Business Administration, or related area and 8 years' experience as a product manager.
• Experience working on consumer-facing, large-scale, highly complex B2B/C products.
• Supervisory experience.
• Background in creating inclusive digital experiences and knowledge of Web Content Accessibility Guidelines (WCAG) 2.2 AA standards, assistive technologies, and digital accessibility best practices.

Qualifications

• Bachelor's degree in computer science, engineering, or related area and 9 years' experience in product management.
• Or 11 years' experience in product management or related area.
• Preferred: Master's degree in Computer Science, Engineering, Business Administration, or related area with 8 years' experience as a product manager.

Benefits & Perks

• Competitive pay with performance-based incentive awards.
• Health benefits including medical, vision, and dental coverage.
• Financial benefits such as 401(k), stock purchase, and company-paid life insurance.
• Paid time off including PTO, sick leave, parental leave, family care leave, bereavement, jury duty, and voting.
• Other benefits including short-term and long-term disability, education assistance, company discounts, military service pay, adoption expense reimbursement, and more.
• Live Better U education benefit program with fully paid tuition, books, and fees.