User Acquisition Manager - Search (Google Ads)

Tailor Brands

New York, NY

Full Time

Senior

11 days ago

Job Description

About the Role

We are Tailor Brands. We built a platform that builds businesses. From launching and managing to growing a business, Tailor Brands is the all-in-one solution that empowers any business owner. Our platform services over 40 million small businesses. Our "Guidance Engine" assesses each new business introduced to our platform and devises a tailored plan that allows you to manage all your business needs from a single dashboard. Through our business-building platform, we're turning the process of starting, managing, and growing a business into a better experience; we're simplifying the business journey. At Tailor Brands, we believe in more than just handing you another tool; we are dedicated to teaching you the art of building a business.

Key Responsibilities

Lead Search Growth: Own the strategy and execution of Google Search Ads campaigns, ensuring alignment with Tailor's business goals and customer acquisition objectives.
Campaign Optimization: Manage and refine keyword strategies, bidding models, and audience segmentation to maximize LTV/CAC, conversion rates, and ROAS.
Creative Excellence in Search: Partner with content and design teams to deliver compelling ad copy and landing page experiences that convert.
Experimentation & Innovation: Drive continuous testing across keywords, landing pages, and automation strategies to identify scalable growth opportunities.
Deep Analysis & Reporting: Transform campaign data into actionable insights, clearly communicating performance and recommendations to leadership.
Cross-Functional Collaboration: Work closely with Product, Analytics, Finance, and Creative teams to align acquisition efforts with broader company goals.

Requirements

5+ years of experience in online marketing with a specialization in Search Ads (Google Ads a must).
Proven track record of managing and optimizing large-scale Google Search campaigns with significant budgets.
Deep expertise in SEM, keyword management, bidding strategies, conversion tracking, and attribution models.
Creative and analytical mindset - able to generate compelling ad copy and landing page concepts while optimizing with a data-driven approach.
Hands-on experience with AI tools - daily use for workflow optimization, creative ideation, data analysis, and campaign execution.
Experience in B2C environment is highly preferred.
Fluent in English, with excellent communication and presentation skills.