Vice President, B2B Marketing & Demand Generation

About the Role

Key Responsibilities

• Develop a unified B2B growth strategy by integrating ABM, paid media, events, CRO, lifecycle marketing, and sales enablement to drive measurable pipeline and revenue growth.
• Build and inspire a high-performing team by fostering a culture of creativity, innovation, and accountability that delivers exceptional results across all marketing functions.
• Maximize marketing ROI by strategically managing the B2B budget and continuously optimizing paid performance, event spend, and conversion rates through data-driven decisions.
• Strengthen sales & marketing alignment through shared goals, ICP development, enablement content, and closed-loop reporting to accelerate conversion and upsell opportunities.
• Leverage analytics for continuous improvement by building robust reporting frameworks that translate data into actionable insights tied to business impact.

Requirements

• Extensive leadership experience guiding large, cross-functional marketing teams and scaling demand generation programs supporting multimillion-dollar growth targets.
• Proven expertise in demand generation across channels including paid media, ABM, SEO, CRO, and lifecycle marketing, delivering consistent pipeline impact.
• Strong background in sales enablement including development of targeted content strategies (blogs, case studies, videos) that effectively support the sales cycle.
• Hands-on success in event marketing with a track record of creating high-converting brand experiences via trade shows, hosted events, and webinars.
• Deep understanding of eCommerce and retail marketing with experience driving B2B growth in digital marketplaces and omnichannel environments.

Nice to Have

• Experience with digital marketplaces and omnichannel retail environments.
• Ability to develop targeted content strategies supporting sales cycles.
• Experience in creating high-converting event marketing experiences.

Qualifications

• No specific formal educational requirements are specified; diverse backgrounds and non-linear career paths are encouraged.
• Passion for ecommerce and transforming the landscape through strategic marketing leadership.

Benefits & Perks

• Base pay ranging from $180,000/year to $250,000/year, based on location and experience.
• Equity, sign-on payments, and other forms of compensation may be included as part of a total package.
• Full range of medical, dental, and vision plans with coast-to-coast coverage.
• Paid time-off for vacation, wedding week, parental leave, and support for growing families.
• Recognition programs including awards, swag store credit, and donations to nonprofits.
• Paid time off for community and social impact activities.
• Flexible work environment promoting results and work-life balance.