Vice President, Brand and Strategic Marketing - NBCU Local Philadelphia

About the Role

Key Responsibilities

• Provide leadership, direction, motivation, and development for the promotional team including producers, editors, and graphic artists.
• Create station promotional campaigns with strong emphasis on local news, weather, and sports, including regional sports and NFL preseason partnerships.
• Build action plans based on station research to achieve strategic goals and grow the customer base.
• Analyze data in collaboration with Content Analytics teams to track the performance of key content and marketing campaigns.
• Produce and schedule multi-platform and on-air promotion campaign spots, including breaking news, brand, image, public service announcements, syndicated, local, and network program promos.
• Partner with Sales Marketing to manage all production and marketing needs for the sales department and clients.
• Develop and maintain collaborative relationships with department heads across News, Sales, Digital, Operations, and related departments.
• Qualify and manage external brand partners for media buying, including radio, outdoor, and digital/social creative.
• Develop effective processes for production, budgeting, and financial controls for all projects.

Requirements

• Bachelor's degree or equivalent experience.
• Minimum 10 years of experience in a local television station environment.
• Experience in a leadership role within a creative marketing/production function.
• Proven ability to run digital, television, and social media campaigns.
• Ability to work a flexible schedule, including overtime, weekends, and short-notice travel.
• Must submit a resume/CV through www.nbcunicareers.com and be willing to work in Philadelphia, PA & surrounding areas.
• Must have unrestricted work authorization in the United States.

Nice to Have

• Experience developing multi-platform promotional campaigns (on-air, online, mobile, digital).
• Experience working at a Spanish-speaking news organization.
• Ability to speak Spanish.

Qualifications

• Significant background developing multi-platform promotional campaigns.
• Proven leadership abilities with strong persuasion and communication skills.
• Experience overseeing station graphics and set design.
• High capacity for tracking and executing multiple projects simultaneously.
• Creative, innovative, entrepreneurial mindset.
• Understanding of research, strategic plans, and company business strategies.

Benefits & Perks

• Not explicitly specified in the description.