Vice President Brand Marketing, Complete Nutrition Portfolio

About the Role

Key Responsibilities

• Lead the development of annual brand plans that leverage consumer, category and customer insights to create clear and compelling growth strategies and key initiatives
• Develop insights led innovation/renovation focused on creating enduring edge (brand and product) for consumers and customers
• Partner with commercial, sales and finance to establish aggressive, yet attainable growth targets aligned with marketing investment
• Steer performance and DME during the year to ensure annual plan targets are achieved, pivoting as needed based on macro-environment, category dynamics and in-market results
• Lead the development of best-in-class creative in terms of impact and persuasion to bring brand architecture to life
• Develop holistic connections plans that drive consumer engagement, continuously optimizing ROI and overall effectiveness based on in-market results and marketing mix learnings
• Infuse a 'test and learn' mindset across all creative and communications to deepen consumer connection, drive trial and build brand preference
• Partner with commercial, sales and digital teams to align availability and plans with key channels, customers, and emerging platforms to create seamless consumer experiences
• Lead and develop a team of 7 brand marketers and collaborate with agency partners, establishing clear performance goals and fostering professional growth

Requirements

• 15+ years of brand marketing experience with increased responsibility, including at least 5 years in a leadership role
• Experience in a blue-chip consumer packaged goods company followed by experience in a small to mid-size company is ideal
• Undergraduate degree required; MBA highly desirable
• Strong consumer marketing expertise with a GM mindset
• Data-driven strategist with knowledge of finance, sales, and operations to inform decision-making
• Modern marketer well-versed in the latest marketing mediums and tools to drive trial and brand preference
• Exceptional leadership skills with the ability to inspire and build high-performing teams
• Results-driven self-starter with accountability for delivering results with limited guidance
• Collaborative team-based approach with ability to thrive in a dynamic, fast-moving environment
• Willingness to travel approximately 20%

Nice to Have

• Experience leading brand strategies in the nutrition or dairy industry
• Familiarity with emerging digital platforms and innovative marketing techniques

Qualifications

• Bachelor's degree (required)
• MBA (highly desirable)

Benefits & Perks

• Competitive salary range of $230,000 - $250,000 annually
• Opportunity to lead a high-impact brand within a leading nutrition company
• Collaborative and innovative work environment
• Potential for professional growth and development