Vice President, Consumer Marketing

About the Role

Key Responsibilities

• Lead the creation of comprehensive consumer marketing strategies across Medline's private label, licensed, and owned brands.
• Partner with retail customers to develop and execute joint business plans that support private label growth.
• Oversee go-to-market strategy for new product launches and category expansion.
• Own and evolve Medline's private label positioning and portfolio strategy in alignment with customer and consumer needs.
• Develop differentiated value propositions and packaging strategies to support private label success across multiple retail partners.
• Collaborate cross-functionally with Sales, Product Management, and Operations to ensure excellence in execution.
• Translate consumer, customer, and category insights into actionable strategies that drive brand relevance and business impact.
• Guide research initiatives to understand shopper behavior, channel dynamics, and emerging trends.
• Oversee brand management across product lines and ensure consistent visual identity and messaging across all touchpoints.
• Lead the execution of integrated marketing campaigns across retail, shopper, and traditional media.
• Drive performance marketing initiatives to support e-commerce and in-store sales.
• Build and lead a high-performing marketing team with capabilities in brand, private label, and content marketing.
• Foster a culture of collaboration, creativity, and accountability.
• Establish clear KPIs to measure campaign effectiveness, brand health, and marketing ROI.
• Leverage data and analytics to continuously refine strategy and improve performance.

Requirements

• Bachelor's degree in Marketing, Business, or related field (MBA strongly preferred).
• 15+ years of progressive consumer marketing experience, with demonstrated success in both branded and private label strategy.
• Proven experience evaluating and designing effective marketing team structures, defining roles and responsibilities, and leading organizational change.
• Experience working with major retail partners and leading integrated marketing efforts across channels.
• Strong background in developing data-driven marketing strategies based on consumer insights.
• Exceptional leadership, collaboration, and communication skills.
• Ability to navigate a fast-paced environment and influence across a matrixed organization.

Nice to Have

• Experience evaluating and designing effective marketing team structures.
• Experience leading organizational change.
• Experience with retail partners and integrated marketing efforts.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• MBA strongly preferred.
• 15+ years of consumer marketing experience.

Benefits & Perks

• Competitive total rewards package, continuing education & training, and potential for growth within a worldwide organization.
• Salary range: $175,760.00 - $263,640.00 annually, bonus and/or incentive eligible.
• Health insurance, life and disability insurance, 401(k) contributions, paid time off, and other benefits for employees working 30 or more hours per week.
• Access to Employee Assistance Program, Employee Resource Groups, and Employee Service Corp for roles with less than 30 hours per week.