Vice President, Content Strategy

About the Role

Key Responsibilities

• Define and execute a comprehensive, multi-format content strategy aligned with Carnegie's brand, marketing, and growth goals in partnership with GTM leadership.
• Create and oversee high-impact content—long-form articles, video, interactive media, social, webinars, on-stage presentations, research studies, podcasts, and more.
• Lead the development of editorial frameworks and content plans that support key initiatives, product launches, and strategic campaigns.
• Build content ecosystems around key moments—research, events, product rollouts—to amplify across channels and extend lifecycle value.
• Explore and implement emerging technologies and AI tools that enhance content development, personalization, distribution, and measurement.
• Establish KPIs and reporting frameworks to track content performance and drive continuous improvement.
• Serve as primary ghostwriter and content partner to internal executives and subject matter experts, turning strategic insights into compelling narratives.
• Partner with in-house PR to coach leadership on extending their voice across written, video, and live platforms.
• Collaborate with Marketing and GTM teams to architect integrated campaigns that connect storytelling to pipeline.
• Develop content strategies supporting account-based marketing, vertical positioning, and lifecycle engagement.
• Lead organic social content strategy with emphasis on engagement, brand voice, and market visibility.
• Drive integrated amplification efforts across social, earned media, and partner platforms.
• Analyze trends across higher education, enrollment, and technology landscapes to inform content themes.
• Partner with the Market Presence team to align content development with events, PR, and industry engagement opportunities.

Requirements

• Proven ability to define and execute comprehensive content strategies that advance business and brand goals.
• Skilled in crafting original, high-quality thought leadership, both independently and through executive collaboration.
• Deep understanding of how content contributes to market differentiation and organizational authority.
• Strong knowledge of content's role in ABM, demand generation, and full-funnel campaign design.
• Comfortable advising and collaborating with senior leadership; confident ghostwriting and presenting on their behalf.
• Proficiency in content performance analytics and optimization strategies.
• Demonstrated success in leading teams and collaborating across marketing, sales, and product functions.
• Ability to thrive in a remote-first, fast-paced, and agile work environment.
• Proficient in digital tools for content development, social media, and workflow management.
• Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field (Master's a plus).
• 12+ years of experience in content strategy, marketing, or communications—preferably in higher education, edtech, or B2B professional services.
• Experience managing people and mentoring high-performing, creative teams.
• Extensive experience with executive content, thought leadership platforms, and cross-channel content production.

Nice to Have

• Master's degree in a related field.
• Experience with emerging content technologies and AI applications for marketing.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field (Master's a plus).
• 12+ years of experience in content strategy, marketing, or communications—preferably in higher education, edtech, or B2B professional services.
• Demonstrated success in leading integrated content efforts at a senior level.
• Experience managing people and mentoring high-performing, creative teams.
• Extensive experience with executive content, thought leadership platforms, and cross-channel content production.

Benefits & Perks

• Private health/dental/vision insurance
• 401(k) with company match
• Generous holiday and PTO package
• Flexible work environment (remote, in-office, and hybrid roles)
• Half-day summer Fridays
• Fun company events and laid-back culture
• Opportunities for advancement
• Industry exposure and professional development