Vice President, Culture Marketing

About the Role

Key Responsibilities

• Build and generate cross-functional buy-in for the long-term vision of MLB's culture marketing to enhance brand perception, increase player visibility, and develop new business opportunities.
• Partner with Marketing Planning and Analytics to develop new target and growth audience segmentation, KPIs, and performance measurement for initiatives, evaluating cultural relevance and penetration.
• Develop and refine the culture marketing strategy through the creation of integrated platforms aligned to major lifestyle pursuits, including annual marketing plans and tactical calendars.
• Supervise a team of industry experts in producing and executing annual integrated platforms, generating internal support and connecting key learnings across platforms.
• Work closely with Sponsorship, Consumer Products, Events, Media, Club Marketing, and other departments to respond to briefs and share opportunities.
• Serve as a subject matter expert on culture, creating tools for evaluating talent, sponsors, and partners for co-marketing activities, and guiding internal decision-making.

Requirements

• Four-year degree from an accredited university in marketing, advertising, communications, business, or related field.
• 14+ years of experience in marketing or related functional area.
• Proven track record as a marketing leader with expertise in creating marketing platforms and strategic partnerships at the intersection of sports and culture.
• Extensive experience in representing and negotiating on behalf of high-profile brands and/or media.
• Experience in agency and vendor management.
• Baseball knowledge and/or experience preferred.
• MBA preferred.

Nice to Have

• Experience with sports marketing and culture integration.
• Strong negotiation skills and vendor relationship management experience.
• Experience in developing integrated marketing campaigns across multiple platforms.

Qualifications

• Bachelor's degree in marketing, advertising, communications, business, or related field.
• 14+ years of experience in marketing or related area.
• MBA preferred.

Benefits & Perks

• Competitive benefits package including 401K contribution, paid time off and holidays, paid parental leave, and tuition reimbursement.
• Access to free tickets to baseball games and MLB.TV.
• Discounts at MLB Store.
• Employee assistance programs (EAP).
• Onsite/online training and development programs.
• Disability benefits, life and accidental death insurance, pet insurance.