Vice President, Demand Generation

BNY

Pittsburgh, PA

Full Time

Executive

15 days ago

Job Description

About the Role

Vice President, Demand Generation at BNY, a leading global financial services company with a culture that empowers growth and success. The role involves developing and executing strategic demand generation programs, working closely with sales and marketing teams, and optimizing multi-channel campaigns to drive awareness, engagement, and qualified leads. Located in Pittsburgh, PA, this position is hybrid and offers the opportunity to contribute to a company recognized for innovation, inclusivity, and sustainability.

Key Responsibilities

Develop and execute strategic demand generation programs, working in partnership with sales, and client and product marketing teams.
Coordinate multi-channel campaigns that drive awareness, engagement and generate qualified leads and pipeline, working closely with channel partners on program execution.
Develop lead personas and journeys, with understanding of audience interests and preferences.
Assist in the identification of content needs with marketing colleagues to support programs.
Develop and utilize lead scoring to understand program effectiveness and identify high potential leads.
Align closely with sales to ensure marketing efforts support lead conversion and revenue.
Utilize A/B testing strategies to optimize program performance.
Analyze and report on campaign performance to drive continuous optimization and ROI.
Monitor market trends and competitor activity to refine marketing approaches.
Ensure regulatory and compliance alignment of marketing activities.

Requirements

5+ years in B2B/B2C marketing, with 3+ years in a demand generation role.
Experience in financial services, marketing to institutional investors, advisors, or high-net-worth individuals.
Expertise in marketing automation, CRM systems, analytics, and campaign performance measurement.
Strong communication, project management, and cross-functional collaboration skills.
Ability to translate data and insights into actionable marketing strategies.
Team player with a growth mindset and a proactive approach to helping teams achieve objectives.

Nice to Have

Experience working in a hybrid work environment.
Knowledge of the financial industry and target audiences such as institutional investors and high-net-worth individuals.

Qualifications

Educational background not explicitly specified in the description.

Benefits & Perks

Highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence.
Access to flexible global resources and tools for personal and professional growth.
Paid leaves, including paid volunteer time, to support personal and family needs.

Working at BNY

BNY's culture speaks for itself, recognized for innovation, inclusivity, and sustainability. The company has received numerous awards including America's Most Innovative Companies, World's Most Admired Companies, and top scores for diversity and inclusion. BNY fosters a culture of excellence, growth, and support for personal resilience and financial goals.

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