Vice President, Demand Generation
Sitecore
Job Description
About the Role
At Sitecore, our mission is to simplify how brands reach, engage, and serve people by delivering intelligent, personalized digital experiences that connect the world. We empower the world's most iconic brands to build lifelong relationships with their customers—seamlessly, smartly, and at scale. As the leading provider of agentic digital experience software, Sitecore brings together content, commerce, and data into one composable platform that enables brands to deliver millions of meaningful, adaptive experiences every day. Trusted by global leaders such as American Express, Porsche, Starbucks, and L'Oréal, Sitecore helps brands transform engagement through experiences that are not only personalized but predictive and dynamic. Our foundation is our diverse, passionate, and collaborative global team spanning over 25 countries. We believe that every experience matters, and that belief starts with how we work together. Our values—empathy, accountability, clarity, and growth—guide how we lead, innovate, and connect. They are the behaviors that bring our mission and vision to life, every day, in every interaction.
Key Responsibilities
- Own marketing-sourced pipeline generation, with accountability for performance across segments and channels.
- Build and execute a data-driven, full-funnel demand generation strategy, including acquisition, expansion, and migration.
- Manage campaigns spanning digital, email, paid media, ABM, and events, aligned to buyer journeys and bookings targets.
- Continuously optimize channel mix, budget allocation, and campaign tactics based on performance data, focusing on pipeline efficiency and ROI.
- Lead marketing operations and performance infrastructure, ensuring scalable processes, accurate attribution, and real-time visibility into marketing effectiveness.
- Support customer lifecycle marketing—including retention, upsell, and advocacy—in collaboration with Customer Success and Product Marketing.
- Own and evolve the marketing technology stack, ensuring tools are integrated, adopted, and delivering value across the funnel.
- Analyze, synthesize, and act on campaign and pipeline performance data, providing insights on what’s working and next steps.
- Align closely with Sales, Product, and RevOps to ensure a unified GTM motion, shared targets, and seamless handoffs.
- Build, lead, and mentor a high-performing team, fostering a culture of accountability, curiosity, and continuous improvement.
Requirements
- 10+ years of experience in B2B demand generation, with at least 5 years in a senior leadership role.
- Experience partnering with sales teams to build alignment and optimize lead handoff and follow-up.
- Strong analytical mindset with hands-on experience using attribution, performance dashboards, and ROI analysis.
- Excellent communication and collaboration skills; able to influence at all organizational levels.
Nice to Have
- Deep understanding of full-funnel marketing strategies, digital marketing, and campaign orchestration.
- Demonstrated ability to lead cross-functional teams, manage agency relationships, and scale global programs.
- Proven success driving pipeline growth and marketing-sourced revenue at scale.
Working at Sitecore
We believe that in order to build the best products, we need to build high impact teams. Our recruitment process centers around the Life Story interview, a conversational-style interview where we get to learn more about you.
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About Sitecore
Website
sitecore.net
Location
Washington, DC
Industry
Software Publishers
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