Vice President, Enterprise and Brand Marketing

Vizient

Chicago, IL

Full Time

Executive

188k-348k

13 days ago

Job Description

About the Role

The Vice President, Enterprise and Brand Marketing at Vizient, Inc. is a strategic and creative leader responsible for shaping, elevating, and activating Vizient's brand across the full enterprise. This role involves defining brand positioning and messaging architecture to guide how Vizient presents itself in the market, overseeing brand strategy, content development, enterprise messaging, and customer advocacy to support sales growth and strengthen market reputation.

Key Responsibilities

Own Vizient's enterprise brand strategy including positioning, messaging frameworks, tone of voice, and visual/verbal expression.
Lead cross-enterprise messaging development in support of solution narratives, campaigns, and CEO/CFO/COO-level engagement.
Oversee content strategy and storytelling platforms across newsletters, thought leadership, and social media.
Develop and operationalize the enterprise sales narrative enabling consistent, insight-driven sales and marketing alignment.
Lead enterprise reputation and awareness campaigns that build visibility, credibility, and competitive differentiation working with campaign activation teams.
Build Vizient's customer advocacy strategy, ensuring client stories are surfaced, activated, and aligned with strategic priorities.
Oversee marketing support for member networks and events, ensuring consistent enterprise brand presence and messaging.
Partner with digital, communications, and product teams to maintain brand coherence across the website, digital platforms, and campaign assets.
Build and lead a high-performing team, mentoring brand, content, and advocacy leaders and promoting a culture of innovation, accountability, and storytelling excellence.

Requirements

Experience in brand strategy, messaging, and content development at an enterprise level.
Ability to lead cross-functional teams and develop strategic narratives.
Strong understanding of digital platforms, social media, and marketing campaigns.
Leadership skills to build and mentor a high-performing team.
Excellent communication and storytelling skills.
Experience in developing customer advocacy strategies and managing brand reputation.

Nice to Have

Experience in healthcare or enterprise services industries.
Knowledge of digital marketing tools and campaign activation.

Qualifications

Not explicitly specified in the description.

Benefits & Perks

Competitive salary range from $187,800 to $348,300, incentive eligibility.
Comprehensive benefits plan.

Working at Vizient

Vizient emphasizes an environment where employees feel engaged, satisfied, and able to contribute their unique skills and talents while living and working as their authentic selves. The company promotes personal and professional development, inclusivity, innovation, accountability, and storytelling excellence.

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