Vice President for Marketing and Enrollment

About the Role

Key Responsibilities

• Serve as the institution's chief strategist for brand building and visibility.
• Oversee marketing, communications, public relations, undergraduate and graduate admissions, financial aid, and admissions operations.
• Develop new pipelines for enrollment aligned with academic innovation.
• Cultivate strategic partnerships with churches, ministries, Christian camps, schools, and community colleges.
• Lead strategic planning, operational execution, and team leadership within the enrollment and marketing portfolio.
• Drive results through people, systems, and cross-functional collaboration.

Requirements

• 7-10+ years of progressive leadership experience in enrollment management or enrollment marketing, ideally at the vice president level or equivalent.
• Proven success leading enrollment strategy, financial aid optimization, student recruitment, and marketing.
• Experience in innovative pipeline development, institutional turnaround, enrollment recovery, or rebuilding growth capacity.
• Track record of building high-performing, accountable teams and managing senior-level staff.
• Deep understanding of student decision-making, enrollment marketing, net tuition strategy, and market dynamics in higher education.
• Expertise in institutional marketing approaches, including leveraging digital marketing strategies and technologies.
• Strong executive presence, collaborative capacity, and experience working with cabinet-level peers, trustees, and cross-functional teams.
• Exceptional communication, analytical, and organizational skills.
• Strategic thinker and skilled executor who can build momentum, drive change, and deliver measurable results.
• Relational leader committed to transparency, collaboration, and shared goals.
• Personal alignment with the mission, values, and faith commitments of a Christ-centered institution.

Qualifications

• Experience in enrollment management or marketing at a senior leadership level.