Vice President, FuturePlan Marketing

About the Role

Key Responsibilities

• Define marketing strategy based on understanding of the FuturePlan multi-year strategic growth plan, market segmentation, customer behavior, and competitive landscape.
• Lead and influence cross-functional resources, gaining buy-in from key stakeholders, and encouraging all to bring their best thinking to position marketing initiatives for success.
• Develop and maintain relationships with FuturePlan Sales, seeking input on client needs and marketing programs/messaging, and keeping teams informed of all marketing efforts and their effectiveness.
• Inspire and develop the FuturePlan Marketing team through transparent communication, respect, inclusion, clear goals, empowerment, and shared vision.
• Develop and oversee execution of marketing programs to support growth and retention, including offerings like 3(16), cash balance, institutional MEPs and PEPs, and actuarial services.
• Improve FuturePlan brand familiarity and articulate differentiation by developing effective messaging across sales and marketing channels such as web, PR, social media, thought leadership, partnerships, and events.
• Develop marketing programs and content to support sales efforts.
• Oversee budgeting process for FuturePlan marketing with transparency, effectiveness, and efficiency.
• Utilize marketing technology, data, AI, experimentation, and client experience measurement to manage marketing initiatives and improve client experience.
• Measure and evaluate the performance and ROI of marketing programs, continuously optimizing strategies and execution.
• Collaborate with Ascensus's Marketing, Analytics & UX teams to execute, measure, and optimize marketing efforts, sharing best practices and promoting a unified culture.
• Lead with core values of People Matter, Quality First, and Integrity Always®, and ensure proper handling of confidential data to prevent unauthorized access or disclosure.

Requirements

• Growth-oriented marketing leader with the ability to translate ideas into commercial outcomes.
• Proven success managing complex projects, influencing others, and working in a collaborative team environment.
• Demonstrate resilience and decision-making skills in challenging or ambiguous circumstances.
• Superior written and verbal communication skills.
• Effective decision-making, problem-solving, and follow-through abilities.
• Ability to foster teamwork, inclusivity, collaboration, positivity, and accountability.
• Proven ability to recruit, develop, and manage high-performing teams.
• Demonstrate commitment to personal development and continuous learning.
• Specific experience in B2B and Retirement marketing is essential.
• Minimum of 15 years of related experience.
• Four-year college degree in marketing, communications, or a related field; Master's degree highly desired.

Nice to Have

• Experience with marketing technology, data, and AI tools.
• Experience working with cross-functional teams and influencing stakeholders at all levels.

Qualifications

• Bachelor's degree in marketing, communications, or related field.
• Master's degree highly desired.
• At least 15 years of related experience in marketing, especially B2B and Retirement sectors.

Benefits & Perks

• Competitive salary range estimated between $183K - $288K annually.
• Retirement plan benefits.