Vice President, Global Product Pillar Leader, Marketing Solutions Measurement

About the Role

Key Responsibilities

• Develop, communicate, and execute the three-year product roadmap plan for the Measurement pillar.
• Gather market intelligence on macro-economic and industry trends, consumer behaviors, regulatory changes, disruptive innovations, and competitive offerings to refine the product roadmap.
• Develop product concepts leveraging customer feedback and market insights.
• Define global products with consideration for regional localization needs.
• Identify partnership needs and vendors for additional partnerships, integrations, or data needs.
• Ensure successful rollout of new products to Market & Sales teams and support product training.
• Prioritize data investments and product development roadmap based on input from vertical leaders and sales teams.
• Manage localization needs and oversee product lifecycle including migration, retirement, and regional alignment.
• Monitor and analyze product financials, KPIs, customer feedback, and competitive landscape to identify gaps and opportunities.
• Partner with Data Asset Management, Global Technology, Business Operations, and regional/vertical teams to define and execute overarching strategies.
• Drive growth of the Marketing Solutions business through product innovation and strategy execution.
• Build and steward the implementation of the Measurement strategy, incorporating voice of the customer, market leaders, and defining data and product roadmaps.
• Manage and develop senior product strategists and leaders.
• Develop business cases and advocate for investments, partnering with market and IT teams.
• Communicate effectively across all levels and functions, and exude accountability and ownership.

Requirements

• 15+ years of experience in marketing, advertising technology, or related roles with a track record of delivering value.
• 15+ years of progressively responsible experience in product management and innovation.
• Strong background in risk management.
• Executive management and leadership experience in building and growing global teams.
• Experience in developing and executing strategies for organizational initiatives.
• Bachelor's degree in technical or business discipline.
• MBA or other Master's degree highly desired.
• Agile and emotionally intelligent with ability to work in fast-paced, matrixed environments.
• Experience tracking, prioritizing, and managing product lifecycle including migration, integration, and retirement.
• Strong strategic thinking and ability to work with whitespace opportunities.
• Experience working with media platforms, publishers, and advertisers.
• Understanding of marketing global landscape, privacy, compliance, and data regulations.
• Proven ability to manage product strategists and leaders.
• Experience developing and delivering product roadmaps and business cases.
• Excellent communication skills and ability to influence at all levels.
• Strong organizational, project management, problem-solving, and decision-making skills.
• Driven by curiosity, independent thinking, and a positive attitude.

Nice to Have

• Experience within a global role.
• Experience working with different types of media platforms, publishers, and advertisers.
• Experience with privacy, compliance, and data regulations in marketing.
• Experience developing and delivering product roadmaps for business prioritization.

Qualifications

• Bachelor's degree in technical or business discipline.
• MBA or other Master's degree highly desired.

Benefits & Perks

• Flexible benefits including flexible time off, paid time off, and up to 12 paid holidays per year.
• Health benefits (medical, dental, vision), health spending accounts, and mental health support.
• Disability benefits, paid parental leave, adoption assistance, fertility coverage.
• Legal benefits, long-term care insurance, commuter benefits, tuition reimbursement.
• Charity gift matching, employee stock purchase plan, 401(k) with employer match.
• Access to Employee Resource Groups.