Vice President, Marketing

About the Role

Key Responsibilities

• Define and execute a comprehensive global marketing strategy aligned with Unifocus's growth and revenue goals.
• Develop and lead the go-to-market (GTM) approach for product launches, strategic partnerships, and customer campaigns.
• Own brand strategy and ensure consistent messaging across all touchpoints and channels.
• Lead and scale a high-performing marketing team, including demand generation, content, digital, product marketing, and events.
• Collaborate cross-functionally with Sales, Product, Customer Success, and HR to ensure unified customer and brand experiences.
• Partner with Sales to align marketing-qualified leads with revenue-generating opportunities.
• Develop integrated marketing campaigns to drive pipeline and conversion through inbound and outbound strategies.
• Oversee the use of marketing automation, CRM tools (e.g., HubSpot/Salesforce), and analytics to measure campaign performance.
• Optimize ROI on marketing spend, focusing on CAC, LTV, and funnel conversion metrics.
• Craft compelling product positioning, value propositions, and messaging that resonate with target personas.
• Partner with Product Management to support roadmap communications, user adoption, and customer advocacy.
• Lead customer reference programs, case studies, testimonials, and loyalty initiatives.
• Serve as the brand steward, ensuring strong identity, awareness, and thought leadership in core and emerging markets.

Requirements

• 10+ years of progressive marketing leadership, with 5+ years in leadership roles.
• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Background in B2B SaaS marketing, preferably within HR tech, workforce management, or enterprise software.
• Executive presence and strategic mindset with strong analytical and operational execution.
• Hands-on expertise in demand generation, digital marketing, and brand building.
• Strong communication and stakeholder management skills, including experience reporting to C-level executives and boards.

Nice to Have

• Experience in HR tech, workforce management, or enterprise software industries.
• Familiarity with marketing automation and CRM tools such as HubSpot or Salesforce.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field
• At least 5 years in leadership roles within marketing

Benefits & Perks

• Health insurance
• Paid time off
• A hybrid environment that promotes a healthy work-life balance
• Parental leave
• Professional development assistance
• Referral program