Vice President, Marketing

Churchill Downs Incorporated

Louisville, KY

Full Time

Executive

7 days ago

Job Description

About the Role

TwinSpires is the premier online horse racing wagering platform in the United States, owned and operated by Churchill Downs, Inc. It is the official online betting partner of the Kentucky Derby, offering more than 148 years of wagering experience through desktop, mobile, app-based, retail locations, and race tracks across the country. The Vice President of Marketing will focus on building the marketing strategy for the regulated real money TwinSpires B2C offering, overseeing all areas of marketing including Acquisition, Retention, Brand, and Content, both offline and online, with a requirement for online gaming marketing experience.

Key Responsibilities

Developing the overall Marketing Strategy
Responsible for the execution of the strategy across the US regulated market
Developing & managing the strategy and related customer segments to deliver the necessary KPIs
Working with the BI team to develop a data strategy that will form the foundation of the overall marketing plan
Deliver marketing results and revenues to agreed plan KPIs
Develop value propositions that provide market standout and player resonance, making CDI the operator of choice
Create strategic and tactical marketing plans to maximize growth and revenue opportunities
Implement campaigns that engage the target audience, primarily to reduce player churn and increase reactivation
Develop strong relationships with relevant third-party media agencies, affiliate networks, etc.
Understand the horse racing revenue model, key stakeholders, and competitors
Respond appropriately to the marketing strategies of competitors
Manage a marketing team, develop their capabilities, and maximize their contribution
Manage VIP team to deliver a VIP strategy that maximizes revenue
Provide insight and input into the product marketing roadmap

Requirements

Bachelor's degree in Business, Finance, Marketing or equivalent with strong aptitude and relevant experience
5-10 years of experience in online gaming marketing
10+ years of experience in digital marketing
Strong understanding of retention and acquisition channels
Must possess strong interpersonal and communication skills
Ability to work in a ROI, high-pressure environment
Ability to act as a leader and team player and work with people at all levels of the organization
High level of integrity and understanding of standards required by a regulated business
Must be able to legally work in the US
Experience with horseracing and TV production and buying are preferred

Nice to Have

Experience with horseracing
Experience with TV production and buying

Qualifications

Ability to be licensed as an Employee by various racing and gaming jurisdictions in which the company operates

Working at Churchill Downs Incorporated

Churchill Downs Incorporated is an inclusive and fun place to work. The company celebrates unique approaches and points of view, believes diversity drives excellence, and fosters an environment of mutual respect, collaboration, and continuous learning. The organization values innovation, evolving, and growing together to achieve its vision.

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