Vice President, Marketing Technology

About the Role

Key Responsibilities

• Work hand-in-hand with executive leaders of sales and marketing in both Canada and the USA to support the vision and solutions for the holistic customer experience.
• Provide strategic and thought leadership on the development, implementation, and continuous improvement of MarTech and sales enablement platforms in alignment with business objectives, including leveraging AI and other solutions.
• Provide technical oversight and drive cross-functional collaboration to ensure seamless integration and interoperability between platforms, tools, and data sources.
• Evaluate and recommend technologies or tools to improve efficiency, scalability, and performance.
• Gather and execute requirements in line with the organization's technology needs and strategic roadmap.
• Manage the end-to-end lifecycle of MarTech and sales platforms, including implementation, operation, maintenance, and upgrades.
• Monitor platform health and performance, ensuring uptime, data accuracy, and optimal configuration.
• Lead troubleshooting and resolution of technical issues, coordinating with vendors and internal teams.
• Drive continuous, data-driven optimization using analytics to track and improve marketing and sales campaign effectiveness, establishing KPIs and dashboards.
• Collaborate with data teams to enhance customer segmentation, personalization, and predictive modeling.
• Work closely with marketing, sales, and IT teams to prioritize projects and deliver seamless user experiences.
• Coordinate with training teams to ensure ongoing user training meets business and user needs.
• Provide training and mentorship on the effective use of MarTech platforms.
• Maintain strong relationships with external vendors and partners to negotiate contracts and support.

Requirements

• Bachelor's or Master's degree in Computer Science, Information Technology, Marketing, Commerce, or a related field.
• 10+ years of experience in digital marketing technologies, IT project management, or a related field.
• At least 5 years in a leadership role within the homebuilding industry preferred.
• Proficiency in CRM platforms, marketing automation tools, data analytics tools, and DXP/CMS platforms.
• Experience with APIs, middleware, and integrations to unify disparate platforms.
• Strong ability to interpret data and derive actionable insights.
• Proven experience with the consumer journey throughout the sales and marketing funnel and how technology platforms enable the online and offline experience.
• Proven ability to lead cross-functional teams and manage multiple stakeholder relationships.
• Excellent verbal and written communication skills, with the ability to explain complex technical concepts to non-technical audiences.
• Excellent organization skills and project management abilities.
• Available for travel 35% - 50% of the time.

Nice to Have

• Exposure to and knowledge of AI and machine learning technologies in MarTech.
• Experience in Agile or DevOps environments.

Qualifications

• Educational background in Computer Science, Information Technology, Marketing, or related fields.
• Significant experience in digital marketing technologies and IT project management.
• Leadership experience in the homebuilding industry preferred.

Benefits & Perks

• Health, Dental, and Vision insurance
• Short & Long-Term Disability
• Life Insurance and Flex Spending
• 401K with Company Matching
• Paid time off for wellness and volunteering
• Home, vendor, and entertainment discounts