Vice President Marketing, Technology & Enablement

About the Role

Key Responsibilities

• Lead the development, alignment, and execution of the enterprise-wide MarTech strategy and multi-year roadmap to support marketing objectives, customer experience goals, and enterprise growth priorities.
• Own the MarTech roadmap, prioritization, and use case framework that enables personalized, data-driven, and high-impact customer experiences.
• Oversee a team of domain specialists in capabilities including CDP, DAM, AdTech, ESP, identity resolution, marketing tag governance, and digital activation tools.
• Define and evolve the enterprise MarTech strategy, maintaining awareness of emerging technologies such as AI, machine learning, and generative tools.
• Translate business and marketing goals into prioritized platform capabilities and use case requirements that deliver measurable outcomes.
• Manage and build a high-performing team of MarTech leaders and SMEs, establishing governance practices and cross-functional collaboration.
• Act as the senior marketing liaison to IT, engineering, and enterprise data teams to ensure delivery of business-aligned platform solutions.
• Partner with analytics and data science teams to enable model activation, segmentation, and insight-to-action capabilities.
• Develop business cases and success frameworks to guide investment decisions, adoption strategies, and capability measurement.
• Coordinate enterprise-wide planning around vendor relationships, license management, and long-term capability investment.

Requirements

• 12+ years of experience in marketing technology, digital strategy, or enterprise marketing enablement.
• 5+ years in senior leadership roles.
• Demonstrated success in developing MarTech strategies that drive measurable marketing and business outcomes.
• Expertise across multiple domains including CDP, DAM, AdTech, ESP, identity resolution, and digital tagging.
• Strong leadership experience managing teams and working cross-functionally across IT and business functions.
• Excellent business acumen with the ability to translate marketing strategy into scalable technical requirements.
• Proven experience navigating vendor selection, platform integration, and technology modernization at scale.

Nice to Have

• Experience in retail, ecommerce, or direct-to-consumer industries.
• Familiarity with Adobe Experience Cloud, Salesforce Marketing Cloud, Epsilon, and other major DAM/AdTech platforms.
• Understanding of data privacy regulations (e.g., GDPR, CCPA) and their impact on marketing operations and platform strategy.
• Background in agile marketing operations or transformation programs.

Qualifications

• Not explicitly specified beyond experience and leadership requirements.

Benefits & Perks

• Not explicitly specified in the description.