Vice President of Demand Generation

About the Role

Key Responsibilities

• Ensure all programs are deeply customer-centric, rooted in understanding user journeys and product adoption behaviors.
• Use voice-of-customer insights to inform demand gen and lifecycle strategies.
• Lead the US demand generation strategy with a strong focus on acquisition, conversion, and activation through both self-serve/PLG and sales-led motions.
• Test and scale high-velocity customer acquisition channels across paid search, YouTube, ABM, field marketing, and emerging channels.
• Build lifecycle programs to drive activation, conversion to paid, upsell, and expansion.
• Launch and optimize integrated campaigns that combine content, community, and product-driven growth loops.
• Work cross-functionally with Product, Growth, Partnerships, Sales, Data teams, as well as other Marketing teams.
• Monitor, optimize, and report market share, brand awareness, CAC Payback, funnel conversion rates, ROAS, pipeline velocity, and ad spend for the US market.
• Deliver predictable, measurable pipeline and revenue for both SMB and enterprise segments.
• Build and lead a multi-disciplinary marketing team.
• Create a culture of experimentation, accountability, and continuous improvement.
• Collaborate cross-functionally with Product, Data, Partnerships, and Sales teams to drive a holistic GTM approach.
• Serve as a strategic leader within the company for US market expansion, developing playbooks to scale in other regions.
• Serve as a market evangelist: shaping how we position data privacy as a strategic lever for modern marketing performance.

Requirements

• 8+ years in SaaS marketing, with strong experience in both PLG/self-serve and sales-led businesses at scale.
• Demonstrated ability to launch and scale demand gen in new markets, ideally with US-focused experience.
• Strong customer-centric mindset; able to deeply understand user behaviors and convert insights into growth.
• Product marketing experience: translating product value into demand and lifecycle strategies.
• Experience in generating demand through digital marketing channels, lifecycle marketing, ABM, and product-led growth programs.
• Passion for data privacy and its role in reshaping digital marketing, and marketing measurement specifically.
• Strong leadership with experience building and scaling cross-functional teams.
• Track record of hiring, inspiring, and scaling teams in high-growth SaaS environments.
• Strong collaborator with Product, Data, and Sales teams.
• Comfortable partnering with C-levels and representing the company externally.

Nice to Have

• Experience with US market expansion and regional scaling strategies.