Life Is Good logo

Vice President of eCommerce

Life Is Good

Boston, MA
Full Time
Executive
155k-190k
9 days ago

Job Description

About the Role

The Vice President of eCommerce at Life is Good is a senior leadership role responsible for managing and growing the company's $100M eCommerce business. The role involves overseeing all aspects of eCommerce including merchandising, performance marketing, operations, and technology, with a focus on delivering outstanding customer experiences, driving innovation, and supporting the company's social mission. The position is based in Boston and offers an opportunity to lead a beloved brand with a strong culture of stability and growth.

Key Responsibilities

  • Manage and grow the $100M eCommerce business with full P&L ownership of the business unit (LifeisGood.com and marketplaces).
  • Lead a large team encompassing Merchandising, Performance Marketing, eCommerce Operations, and eCommerce Technology.
  • Oversee the merchandising team that builds the merchandising plan, manages product buying, inventory levels, and email marketing content.
  • Lead the performance marketing team responsible for paid social, SEM, SEO, affiliate partnerships, direct mail, and site analytics.
  • Manage the eCommerce operations team to handle site changeouts, testing, product launches, project management, email deployment, inventory feeds, and customer communications.
  • Guide the eCommerce technology team in website enhancements, emerging technology research, and ensuring scalable technology solutions.
  • Negotiate and execute eCommerce contracts and service-level agreements.
  • Identify and implement strategies for customer acquisition and retention.
  • Analyze and report on sales, profitability, and marketing efforts to support revenue growth, margin improvement, and cost savings.

Requirements

  • Minimum 3 years of P&L responsibility for an enterprise eCommerce business.
  • Minimum 10 years of industry experience.
  • Proven track record of growing top and bottom-line results.
  • Extensive experience with the four pillars of eCommerce: Merchandising, Performance Marketing, Operations, and Technology.
  • Excellent analytical, project management, and presentation skills.
  • Deep experience in eCommerce, preferably in the apparel industry.
  • Experience leading a broad and talented team of internal and external professionals.

Nice to Have

  • Experience in the apparel industry.
  • Experience leading a consumer-centric brand.

Qualifications

  • Growing experience in eCommerce.
  • Bachelor's degree.

Benefits & Perks

  • Comprehensive Medical, Dental, Vision insurance.
  • Flexible Spending Accounts, Transit or Parking Reimbursement Accounts.
  • Life, AD&D, Short, and Long-Term Disability insurance.
  • 401(k) with a match.
  • Paid Time Off, 10 paid holidays, Good Vibes Time for volunteering, and Family Time.
  • Located in the Fort Point neighborhood with access to green space, food, and entertainment.
  • Opportunity to contribute to social impact through The Playmaker Project.

Working at Life Is Good

Life is Good fosters a positive, optimistic, and socially conscious culture. The company values enthusiasm, clear communication, and a passion for social impact. It emphasizes stability, long-term employee retention, and a supportive environment that encourages leading with heart and skill. The organization is located in a vibrant neighborhood and promotes work-life balance with various perks and community involvement opportunities.

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Job Details

Posted AtJul 15, 2025
Job CategoryGrowth Marketing
Salary155k-190k
Job TypeFull Time
Work ModeHybrid
ExperienceExecutive

Job Skills

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About Life Is Good

Website

lifeisgood.com

Location

Boston, MA

Industry

Hunting and Trapping

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