Vice President of Enablement & Product Marketing

About the Role

Key Responsibilities

• Develop and execute a comprehensive enablement strategy to support revenue operations, sales, account management, customer success teams, and product teams.
• Create tools, playbooks, and training programs to improve productivity, product knowledge, and client engagement.
• Oversee company-wide employee training initiatives, ensuring programs support business objectives, compliance requirements, and professional development.
• Partner with People Operations, Trainer, and department leaders to design onboarding, leadership development, and skills-based training programs.
• Build an enablement and training framework that accelerates ramp time for new hires and drives ongoing skills development across the organization.
• Evaluate training effectiveness through KPIs, feedback, and performance metrics to ensure continuous improvement.
• Partner with Product and Sales Leadership to ensure teams are equipped to communicate value, differentiation, and ROI to clients.
• Collaborate on marketing initiatives by developing product marketing materials to promote new products, features, and cross-sell opportunities.
• Contribute to go-to-market planning for new products and solutions, ensuring alignment with sales objectives and customer needs.
• Act as a trusted advisor to the executive team, contributing to overall business strategy and growth initiatives.
• Build and lead a high-performing team across enablement disciplines.
• Partner cross-functionally with Sales, Product, and Client Success to ensure alignment on objectives and execution.
• Establish key performance metrics for enablement, reporting progress to executive leadership and the board.

Requirements

• 10+ years of progressive leadership experience in marketing, enablement, or related fields, preferably in digital advertising, SaaS, or automotive.
• Proven success building and scaling enablement and training programs that drive measurable impact on performance and growth.
• Deep understanding of B2B marketing strategies, digital advertising trends, and customer lifecycle management.
• Strong track record of leading cross-functional teams and aligning stakeholders across sales, product, People Operations, and operations.
• Exceptional communication, presentation, and executive presence.
• Data-driven mindset with expertise in marketing analytics, CRM, LMS, and enablement platforms.

Nice to Have

• Automotive advertising industry experience strongly preferred.
• Ability to translate complex solutions into clear, compelling messaging.
• Strong strategic planning and execution skills with a growth-oriented mindset.
• Experience leading in a high-growth or transformation stage company.

Qualifications

• Educational background is not explicitly specified, but extensive leadership experience is required.

Benefits & Perks

• $150,000.00 - $210,000.00 salary depending on experience and location
• Opportunities to work in a high-growth, innovative environment
• Being part of a diverse and inclusive workplace committed to equal employment opportunities